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The Linguistic Image of the World and Embodiment: Changes in the Perception and the Ways of Displaying the Female Body in Print Advertising in ELLE magazine in the 1990's and Nowadays
Lohrová, Kateřina ; Šmejdová, Barbora (advisor) ; Bouma, David (referee)
Název práce Jazykový obraz světa a tělesnost: proměny ve vnímání a způsobu zobrazování ženské tělesnosti ve vizuálních médiích Anotace Tato diplomová práce se zabývá otázkou vnímání ženské tělesnosti a způsobu, jakým je zobrazována ve vizuálních médiích (konkrétně v tištěné reklamě), jak se tyto obrazy proměňují v čase, případně jakou mají tyto změny podobu. Snahou práce bude nahlédnout toto téma na pozadí konceptu jazykového obrazu naší společnosti, na základě čehož by se nám mohl naskytnou zajímavý vhled do její vnitřní konstrukce a mechanismů jejího fungování. Klíčová slova: jazykový obraz světa, kategorizace, tělesnost, ženskost, stereotypizace, objektifikace, vizuální média, reklama Thesis title The Linguistic Image of the World and Embodiment: Changes in the Perception and the Ways of Displaying the Female Body in Print Advertising in ELLE magazine in the 1990's and Nowadays Abstract This diploma thesis discusses the issue of the perception of the female body and the approaches and ways in which it is portrayed in the visual media (specifically in the printed advertisement), how these images changes over time or what form these changes takes. The aim of this thesis is to look at this topic in the background of the concept of the linguistic image of our world, of our society, on the basis of which we...
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The comparison of the development of unemployment in the Czech Republic and Slovak Republic
Lohrová, Kateřina ; Pavelka, Tomáš (advisor) ; Skála, Marek (referee)
The aim of this thesis is to analyse the development of unemployment in the Czech Republic and the Slovak Republic, and to find their differences with the main emphasis on the period after accession to the EU and the following effect the by economic crisis. The theoretical part provides the basic aspects related to unemployment, together with the chapter on the current state of knowledge of Czech and Slovak unemployment. At the beginning of the practical part, the development of unemployment in 1993-2003 is outlined, and it is followed by the main part of the work focused on the period 2004-2013. The particular chapters are focused on the accession of the CR and SR to the EU, changes in the structure of the economic status of the population in the labor market, precautious effecting unemployment and especially unemployment development with regard to the economic development of the states. Apart from the overall unemployment rate the attention is focused on the issue of long-term unemployment, the involvement of women, older workers and young job seekers in the labor market. The final part provides a summary of the differences found in the development of unemployment in the CR and SR and their probable causes.
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