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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Hotel Hilton Prague - analysis of the strategy
 Lišková, Táňa ; Halík, Jaroslav (advisor) ; Motlová, Ivana (referee)
The goal of this thesis is to analyze the strategy of Hotel Hilton Prague. After introduction of the company there is a brief description of marketing and some specification regarding the service and hotel marketing. In following part I focus on the PEST analysis and SWOT analysis of Hilton Prague. Next chapter is regarding the marketing mix of the hotel, giving a detailed description of all the components.This chapter is followed by market segmentation, customer and competition analysis. Customer research is the last part of this thesis. It is provided with the comments and recommendations for the improvement of the current situation.
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Marketing strategy of the company Intact
 Lišková, Táňa ; Halík, Jaroslav (advisor)
The goal of this thesis is to describe marketing strategy of the company Intact. After introduction of the company and market I analyse the marketing mix, customers and competitors of this business. Then I deal with the market research and in the last part of my thesis I suggest some recommendations for the improvement of the current situation.
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See also: similar author names
25 LIŠKOVÁ, Tereza
25 Lišková, Tereza
25 Líšková, Tereza
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