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Chování spotřebitele při nákupu bavlněného spodního prádla
 Lasáková, Luisa
This diploma thesis deals with consumer behaviour in the area of buying cotton underwear. The aim of the work was to find out what awareness of this issue is mainly among Czech and Slovak consumers, while identifying problems associated with the purchase of cotton underwear, willingness to buy and knowledge in the area. Quantitative research in the form of a questionnaire survey (N = 212), and qualitative research (N = 38) consisting of eye-tracking research and an in-depth interview is used to fulfil the goal. The importance is mainly based on the preference of colours, the location of certification infographics, the composition of the material and the price. Based on the results, the recommendations for the sellers of the lower lingerie from organic cotton are given.
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2 Lasáková, Laura
3 Lašáková, Lenka
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