National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Návrh konstrukce křesla do veřejných prostor
Kubičíková, Zuzana
The bachelor thesis deals with the design of a chair designed for public spaces that would meet all design, safety and technological requirements. This solution was created based on elaborated research of different constructional solutions and also from elaborated knowledge dealing with this issue. All information is supported by technical, safety, technological and ergonomic requirements for seating furniture. The design is based on technical description, drawing documentation, parts list, direct cost calculation, visualization and model.
Vliv reklamy na spotřebitele při volbě mobilního operátora
Kubičíková, Zuzana
This thesis deals with the influence of advertising of mobile operators on consumers and their deciding about the choice of the mobile operator. A research was conducted on a sample of 565 respondents. The data were processed and analysed using the statistical software Statistica 10. from the results of the research a perception of the advertising campaings was evaluated by the consumers, recommendations for improving the effectiveness of advertising campaigns on consumer preferences were proposed and a specific advertising campaign and economic evaluation was assessed. The research showed that there is an impact of advertising of mobile operators to consumers. Consumers decide about the operator primarily by the price and special offers.

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