National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Optimization of the Marketing Mix of the Selected Company in the Slovak Market
Kučerová, Amálie ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of marketing mix of a Czech company that operates in an international environment and its optimization for the B2B market in Slovakia. In the introductory part of the thesis, the problems and objectives of this work will be described in details. The theoretical section is focused on definition of basic marketing concepts, marketing mix, analysis of the company and its surroundings. The following part contains the characteristics and analysis of the current state of the selected company and the Slovak market. The final part of the thesis contains a proposal for optimizing the marketing mix of an existing product on the market with the aim of expanding export options and increasing market share.
Evaluation of the Economic Situation of the Selected Private Corporation Using Financial Analysis Methods and Proposals to its Improvement
Kučerová, Amálie ; Ing.František Janáč, Ph.D. (referee) ; Hanušová, Helena (advisor)
The aim of this bachelor thesis is to evaluate the financial situation of company Sonnentor s.r.o. in the period of years 2013-2017 based on selected methods of financial analysis. First of all, the theoretical background is explained, followed by the practical part, which contains the characteristics of the analyzed company and figures. Final part presents an appraisal of the financial situation and recommendations for its improvements.

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