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Use of 3D graphics in interior design
Do Bao, Vuong ; Bubeníček, Jan (advisor) ; Krsek, Libor (referee)
In the age of global firms that make products by millions, everyone tries to maximise limited resources we have. Firms all over the world, the ones in furniture industry in particular, have gained access to new ways to save on product imaging. Huge firms, like IKEA has increasingly been using 3D graphics for their imaging. What does this change consist of and what are the advantages over current technology of digital photography? The goal of this thesis is to introduce information about the effectivity of 3D graphics for product imaging and to map differences between it and digital photography. The content of this thesis also consists of a interior visualisation workflow. In the end the 3D graphics had higher initial costs, but in long term, the costs become investments, which pay off more, that photographs, which are of temporary nature.
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History, development and trends in photography with a focus on sport photography
Pelikán, Jan ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The theoretical part is focused on history, development and famous artists in photography. There is detailed description of nowadays sports photography, new technologies, which help photographers to get better results and basic and advanced techniques of shooting sports photos. The practical part has two main parts. The first one is photography experiment in order to compare modern technologies in sports photography to techniques used to in 19. century. The second part is based on commented results of photography development of author of this thesis. The aim of this bachelor thesis is to share photography knowledge with general public especially in history and new trends of sports photography. Benefit of this thesis is to give detailed overview of specific field of photography to general public and professional photographers to help to develop this industry.
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The Usage of Project Management and PR during the Respiratory Forum 2016 Conference Organization
Vojnová, Lenka ; Krsek, Libor (advisor) ; Strnadová, Lucie (referee)
The main focus of this thesis is to comprehensively describe the usage of project management and Public Relations (PR) methods during the medical conference Respiratory Forum 2016 organization. This thesis provides information about theoretical background of particular methodologies and their application during the organisation of this conference. Theoretical part of the thesis consists of analysis of the methodologies. Practical part involves application of these theoretical concepts. Using synthesis in conclusion part of my thesis I summarize final effects of this application. The aim of this thesis is to analyze project management and PR methods and processes and evaluate their application during the organisation of this event. The main asset of this thesis rests in evaluation of the synergistic effect of PR and project management methods during the organisation of the Respiratory Forum 2016 conferece.
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Family photography
Peroutková, Klára ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The aim of this thesis is to apprise it's readers with the most important rules of children photography. Basic ideas of photography are explained in the theoretical part of the thesis. These are essential to understand. Following are principals of cooperation with children during photoshoot and the tactics of communication according to their age. Attention is also devoted to important moments of their lives, which should be photographed. The practical part describes the process of children photography inside a studio. This thesis is devoted to readers who are interested in family photography.
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Photographic post-production special techniques
Červinka, Jaroslav ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
Goal of this thesis is to present evolution of photography post-production from the very beginning and demonstrate special techniques which are used during complex photo-montage creation. Theoretical part is dedicated to history, from early examples of analogue photography manipulation and it's techniques to present day application. The second, practical part, showcases special techniques which are used in digital domain. Each method explanation includes cases of its usage and reasons for it. Techniques are explained by real-life examples which in conclusion lead to complex photographic montage. This thesis assumes that the reader knows how to use basic functions of Adobe Photoshop.
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Analysis of communication and sport institutions media plan draft
Peckelová, Martina ; Vondra, Zdeněk (advisor) ; Krsek, Libor (referee)
Centre for Physical Education and Sport is an important department operating under the University of Economics in Prague, where it has been providing physical education for over 60 years. The aim of this work is to compare the communications mix and visual stylization of CTVS with organizations with similar characteristics from profit and non-profit sectors. The analysis will be based on an evaluation of methods and effectiveness of CTVS communication and image and will draw inspiration for the overall promotion change. Furthermore, the aim is to prepare documentation for creating media plans in this field of industry by comparing prices and suitability for the target group. The outcome of this bachelor thesis should be a new proposal of standardized design of communication strategy including graphic design and media plan easily usable by all CTVS employees. The thesis is divided into two parts. The theoretical part explains terms such as communication, communications mix, communications mix of sport institutions, integrated communication, visual information processing, media and their advantages, disadvantages and planning. Practical part is based on the theoretical part and includes analysis of sports institutions concerning all these aspects. In the final section the whole research will be applied to CTVS and accompanied by recommendations for improvements.
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Promotion and financing of multimedia festival
Klusoň, Jan ; Vondra, Zdeněk (advisor) ; Krsek, Libor (referee)
The topic of my thesis is the promotion and financing of multimedia festival. The work consists of two parts: theoretical and practical-analytical. The first section describes the concepts and theoretical knowledge of multimedia environment, festivals, marke-ting and funding of festivals. The analytical part is the analysis of multimedia festivals in the Czech Republic and their form of promotion. In the practical part introduces multimédia festival Winston Econ Art (WEA), which is or-ganized by the staff of GML and students of Multimedia in economic practice. Lay-ing the basics of organization and financing of the festival, which will be applied in practice in organizing WEA 2014. Entire work is finished proposals of promotion and effective communication for the festival this year.
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Digital content for social networks
Novák, Jakub ; Krsek, Libor (advisor) ; Truhlář, Filip (referee)
Abstract The goal of this thesis is to reveal some basics about social media marketing and creating the content for social media. In theoretical part thesis deals with some basic terminology and procedures used in successful marketing communication . I am explaining them and giving some examples as well. In practical part I am showing the exact approach we choose while working on our project Maťa varí!
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Communication and presentation skills
Lorencová, Ivana ; Krsek, Libor (advisor) ; Vondra, Zdeněk (referee)
This bachelor thesis deals with individual factors of communication and basic presentations skills. The theoretical part specifies the basic elements of verbal and non-verbal communication and basic factors connected with preparation and realisation of a presentation. The practical part of the thesis comprises an analysis of impacts of speaker's visual and other communication influences over an audience. The results are applied to a Multimedia Display exhibition taking place during the bachelor's seminar.
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