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The European Union and Its Topical Problems
Krejčová, Klára ; Tichá, Milena (advisor) ; Havlínová, Ivana (referee)
The thesis is focused on topical problems which are solved by the European Union at present.Increasing the numer of countries of the European Union as well as deepening the integration are two focal points of the thesis. Firstly, potential candidates and new members of the European Union are judged within the topic of increasing the number of the EU countries. A specific problem is comprised by the country of Turkey which opens a lot of questions by its membership. Secondly, the analysis of the economic integration in Euro area and the process of political unification connected with the acceptance of the Lisbon treaty create the main part of the topic of deepening the integration.
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The European Union and Its Topical Problems
Krejčová, Klára ; Havlínová, Ivana (referee) ; Tichá, Milena (advisor)
The thesis is focused on topical problems which are solved by the European Union at present.Increasing the numer of countries of the European Union as well as deepening the integration are two focal points of the thesis. Firstly, potential candidates and new members of the European Union are judged within the topic of increasing the number of the EU countries. A specific problem is comprised by the country of Turkey which opens a lot of questions by its membership. Secondly, the analysis of the economic integration in Euro area and the process of political unification connected with the acceptance of the Lisbon treaty create the main part of the topic of deepening the integration.
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The Analysis of Marketing Activities of the Capital City of Prague
Řezníčková, Alžběta ; Indrová, Jarmila (advisor) ; Krejčová, Klára (referee)
The Master Thesis "Analysis of Marketing Activities of the Capital City of Prague" is mainly focused on already executed activities and campaigns which were supposed to support the incoming tourism to Prague. It presents the most important communication campaigns as well as subjects participating in marketing activities.At the end there are introduced some suggestions which may be helpful for new campaingns and activities, especially for municipal authorities.
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Analysis of the Hotel´s Environmental Policy
Džambová, Adela ; Indrová, Jarmila (advisor) ; Krejčová, Klára (referee)
This bachelor's thesis deals with the concept of sustainable development from the view of significant international organizations. In addition to this it explains the basic principles of sustainable tourism and impact of tourism development on economy, society and the environment. It describes the importance of environmental management system implementation and the benefits of eco-labeling for accommodation facilities. Finally it introduces the analysis of the hotel's environmental policy with suggestions for its improvement.
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Udržitelný rozvoj cestovního ruchu a jeho uplatňování ve vybraných regionech - Plzeňsko
Velická, Ilona ; Pillmayerová, Jarmila (advisor) ; Krejčová, Klára (referee)
Diplomová práce pojednává o udržitelném rozvoji cestovního ruchu a jeho uplatňování v regionu Plzeňský kraj. Cílem je osvětlit samotný pojem udržitelný rozvoj, analyzovat situaci cestovního ruchu v Plzeňském kraji, identifikovat jeho přínosy i negativními vlivy a následně navrhnout řešení této problematiky ve vymezené oblasti. Při hodnocení této destinace lze bez nadsázky konstatovat, že se jedná o oblast značně zajímavou a bezpochyby vhodnou pro realizaci cestovního ruchu, neboť oplývá velkým množstvím kulturně-historických i přírodních atraktivit a hodí se k návštěvě prakticky během celého roku ? od jara do zimy má turistům co nabídnout.
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The Global Events and Processes Impact on the Tourism Development in the Czech Republic in the 21st Century
Janečková, Martina ; Indrová, Jarmila (advisor) ; Krejčová, Klára (referee)
The thesis analyses the essential determinants of the global importance which are currently causing the turbulent changes in the immediate and wider context of leisure and travel. The tourism industry is an important part of the national economy and the lifestyle. The global factors and their impact on the field of tourism were identified through the academic resources and a survey realized in Autumn and Winter 2009/10. A questionnaire was used for data collecting and a sample of 104 respondents was created. The following determinants were described: the level of political stability in tourism destination including the risk of terrorist attacks and other violence risks, the global financial crisis, the natural disasters and the occurrence of infectious diseases. The development of tourism is also affected by the world-wide globalization, the changing climate, the ageing of population, the greater mobility and the mass leisure including the process of changing values. The results of the empirical survey confirmed the validity of the given hypothesis. Finally the recommendations for the tourism businesses resulting from the analysis were introduced.
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