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Belief in the Internet and Critical Thinking
Krejčí, Aleš
The present-day young generation routinely use the Internet as readily available source of facts, entertainment and communication. Everyday life creates a belief in the acquired information, its freshness and quality. Comfortable working with keywords and search engines further strengthens this belief, although the information may be outdated and the sources questionable. The blind faith in the Internet infected some university students, even in higher classes, where we should expect and require a significant degree of analytical thinking and critical approach. The more it applies to marketing communication students who need to acquire much deeper insight at the forms and mechanisms of media and information environment. The author shows by the results his research that even among students of this branch the situation is far from ideal. Lecturers need to educate independently and critically thinking graduates, whether the development of information technologies will bring anything.
Fulltext:  PDF
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Business Plan
Krejčí, Aleš ; Kovář, František (advisor) ; Veselá, Petra (referee)
This work deals with creating a business plan for establishing a company. The first section (theoretical) outlines the conditions under which a person may operate a business in the Czech Republic. This is followed by a practical section, which is aimed at describing a specific business plan for establishing a company in the services sector.
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