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Reflection of a girl'sworld in the magazine Bravo Girl!
Dovenerová, Sylvie ; Kraus, Jiří (advisor) ; Wolák, Radim (referee)
The main aim of the graduation thesis "Reflection of a girl's world in the magazine Bravo Girl!" using Critical Discourse Analysis is to identify ideology hidden in the texts of the mentioned magazine and to analyze all forms of the ideology "us" against "them". The theoretical part focuses on the significant concepts related to a text and its analysis and simultaneously deals with social and psychological aspects of gender socialization process. Special attention is paid to topics such as family, school, friends, new technologies and media. The author finds them to be a dominant source of influence in the life of teenage girls. The analytical part presents a girl's world from the Bravo Girl! point of view and inspects the language used by girls and the magazine. It attempts to estimate to which extent the magazine through language reflects values, attitudes and priorities of teenage girls and what is the role of the magazine in this. The qualitative method of semiology analysis is applied on press advertising. Keywords Magazine, ideology, language, teenage girls, stereotypes, beauty myth
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Rhetoric of users selected asynchronic discussions on the Internet.
Klika, Jan ; Kraus, Jiří (advisor) ; Švelch, Jaroslav (referee)
Master thesis called "Users rhetoric of selected asynchronous discussions on the Internet" studies culture of language and rhetorical cultivation in the selected discussion pieces from the three news servers, namely Aktuálně.cz., iDnes.cz and Neviditelný pes. Under many of these virtual newspaper articles there are discussions that are meant to develop read ideas and opinions. This discussion space is accessible for practically everyone who has an access to the Internet, which is one of the characteristics and advantages of network media over traditional ones. However limitations of traditional media anticipated the use of appropriate and cultivated language. Network media have different characteristics and asynchronous discussion make other demands on language in them. Natural language is the basic communication medium, which is the primary content of most mass media. In the practical part there is an examination of users speech behavior in these discussions. The rhetorical analysis is used there, which allows a holistic view of speech including its argumentative construction. The aim is to find out what this type of online dialogues is characteristic from the point of view of rhetoric.
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Media image of football in the Czech news agency press service in the years 2000-2010
Slomek, Jan ; Trunečková, Ludmila (advisor) ; Kraus, Jiří (referee)
The objective of this thesis is to describe and analyze the current media image of football that was developed in the first decade of the 21st century by the Czech News Agency (CTK). Using particular samples I am aiming to find the changes in volume, differences in topics and the presentation of the CTK's football agency news in years 2000-2010. The background of this work is mainly the analysis of agency created news, issued in a specifically chosen period of time and then archived in the CTK databank. The thesis only focuses on the text sections of the news. Pictures, audiovisuals and info-graphics were avoided as their possible inclusion would significantly exceed the requested scope of the project. Information can be also found on the internal point of view (based on an in-depth interview with a CTK sports editor specializing in football) and also external point of view (using the outcomes from the questionnaire survey between the employees from certain print, audiovisual and Internet media houses, who are some of the main users of sports agency services, especially those specializing in football). This work will try to show how the Czech News Agency perceives itself, what impact it has and to what extend it can be relied upon as a reliable source for other parts of the media. An important...
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Modern lingual tendencies of czech music journalism
Morochovičová, Eliška ; Kraus, Jiří (advisor) ; Vedral, Jan (referee)
This bachelor thesis deals with the infiltration of modern tendencies into Czech music journalism. These tendencies represent a wholly new approach to the general standards of journalism, its language and stylistics. Young authors analyzed in this thesis prefer to take rather individualistic approach to music and its reflections. Based on the study of the New Journalism and gonzo journalism in American journalism and literature, and with the application of the general standards of Czech journalism I look into the particularities of those new tendencies, describe their development in various media and analyze the written language of a number of authors. In my thesis I concentrate on various music media dated from the 1990's until now. I analyze a couple of music magazines for interest groups, the modified forms of modern tendencies in music sections of the mass media and the contemporary form of individualistic journalism in music media on the Internet.
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Development of new educational materials for chemistry education in a form of webpage
Kraus, Jiří ; Šmejkal, Petr (advisor) ; Hájková, Zdeňka (referee)
This diploma thesis is focused on design and preparation of a new educational material focused on the theme of chemical bond. The material has been prepared with regard to content and with approaches based on results of analysis of secondary school textbooks and internet sources which deal with chemical bond and current curricular documents valid in the Czech Republic. First part of the thesis deals with specification and determination of necessary terms and arbitrary content of theme of chemical bond based on the content current curricular documents, especially FEP G (Framework educational program for secondary general education), Katalog požadavků ke zkouškám společné části maturitní zkoušky pro rok 2011 a 2012 (Catalog of requirements for the common part of mature examination for yers 2011 and 2012), four selected School educational programs (ŠVP - školní vzdělávací program) and on evaluation and term analysis and didactic content analysis at most common secondary school textbooks and selected internet sources focused on theme of chemical bond. The results of the evaluation and analysis also showed the incompleteness of the analyzed materials with regard to didactic content and/or specialized content. On the basis of results of the analysis and the evaluation, a new educational material in the...
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Thinking socialism without the tanks. A discoursive study of the role of freedom of speech in the various interpretaitons of the czechoslovak year 1968
Stropnický, Matěj ; Bělohradský, Václav (advisor) ; Kraus, Jiří (referee)
Trying to overcome the traditional analytic nihilism of papers dealing with Czechoslovakia in 1968, which arises from the military occupation, the author puts the fact of freedom of speech into his work's central interest. In a comparative study this work studies the different interpretations of its role and meaning, including: the dogmatic point of view concerning the freedom of speech being a source of organized counterrevolution; the effort of the reformers to include the freedom of speech into their reform and meanwhile to make it an instrument of it and the way it instead became an autonomous control of their politics; the realistic criticism concentrated on the manifestations of irresponsibility in the press endangering the reform on the one side and not being able to exit the temporary system imagination on the other; it equally pays attention to the 'unnamed', non-members of the Party, who process their self- establishment as an opposing political current, who however rest being no less than a source of interesting subversion; and finally examines the radical democrat approach understanding the freedom of speech as an obligatory condition of their politics together projecting the reconstitution of the society as an autonomous political subject. The work uses contemporary documents and texts...
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Comparative Analysis of the Representative Programme Tunes in the Czech Audiovisual Media
Srb, Martin ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
Tunes and sequences that introduce into media products (so-called idents or intros) do not serve only as interpunction dividers in the continuous broadcasting media flow. They are also a specific kind of media message that evolved gradually and become incorporated structurally as well as functionally among the typical and identifying phenomena of the media discourse. From the semiotic point of view, an intro is at the same time a sign of the media text and a text per se. In the media discourse, intros fulfill several functions: they help getting around the radio and television programme, they draw attention to various programme titles and they simultaneously co-create the identity of the respective broadcasting station's discourse. To fulfill said functions, they use set signs and sign systems. Purpose of this work is on the one hand to analyze sign and sign systems used in some representative examples of intros from the Czech media environment around the turn of the millennium, on the other hand to comparatively analyze said intros in a synchronous as well as diachronous perspective; by means of that, relations will be explained among various intros and their respective sign systems across the media discourse.
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Media Image of several football clubs during the season 2010/2011
Štěpánková, Iva ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
A topic of this thesis addresses the media image of three football clubs as this was reflected in the Czech press within 2010/2011 season. The attention is paid to the press coverage of Sparta Praha, Manchester United and Dukla Praha. The specifics of their image are followed in three differently profiled Czech titles. Deník Sport represents the sport - focused newspaper, Mladá fronta Dnes stands for the most widely read Czech newspaper with a special regional sport section and Hospodářské noviny has been chosen because of their specifically economic profile where the sport section represents just a minor part of each issue. The term "media image" is linked to the signs of evaluation and expression of support for a particular team as it is mediated through the articles. This support is analysed through the structure of topics and through the use of subjective language. The aim is to point on how these teams were presented during the season and how their presence kept changing in the press within the time. The possible differences and overlapping are explained more into details. The term "media bias" is related to subjective reporting that stresses negativity or stardom on the contrary. The term is used to point out potential devotion from objective reporting. It is used to address possibly...
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Husák,Havel,Klaus:new year's speeches of prezidents in time changes
Nekvasilová, Lucie ; Kraus, Jiří (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "Husák, Havel, Klaus: New Year's speeches of prezidents in time changes" deals with the traditional New Year's speeches of the last three Czech and Czechoslovak presidents Gusáv Husák, Václav Havel and Václav Klaus. It compares them in the terms of rhetoric and pragmatic linguistic, focusing on their structure, style and applied topics. It also monitors whether and how the presidents in their festive speeches responded and referred to each other. The aim of the thesis is to find out how the presidential New Year's speeches reflected personal experience of the speakers and the circumstances under which these festive speeches were formed. A view behind the scenes of the New Year's speeches is to be revealed by a short survey among the closest associates of presidents. The thesis follows the festive presidents speeches in written form, does not deal with their television or radio appearances. It also contains biographical data of all three heads of the state, with emphasis on their rhetorical skills and experience. Part of the work is also devoted to the history and systematic classification of New Year's presidential speeches in general.
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Reasoning in medialisation of discuss programmes and J.Searle's Theory of Speech Acts
Vozková, Markéta ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
Given that public television is involved in the public and political life of our society, we believe that it should be necessary to study the debating skills of moderators and especially their role in stimulating public discussion. We explored the role of the moderator, socio-professional aspects of the profession, with emphasis on the study of verbal expression and specific speech acts, which are used in specific discourse. The aim of the study of the public television moderator's communication strategies is to focus on language skills, competences and facilities in terms of moderators defending the public interest - start from the Act on Czech Television and Czech Television Codex. We focused on specific techniques and strategies of the moderator's discourse. We investigated how the induction of the host achieves cooperation and clarity in communication, as well as how the moderator achieves a minimum of manipulative or persuasive communication. Moderators should in particular avoid any signs of manipulative or persuasive rhetoric, and they should be able to recognise this. For this they may use the entire system of the language and all types of speech acts.
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