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Zdravý a bezpečný dětský interiér
Kovářová, Michaela
The bachelor thesis deals with the topic of children's interiors and contains a brief describtion of a historical evolution of children´s rooms. The work aims to describe safety, ergonomic and hygiene rules of children´s furniture and interiors in all stages of child development. It introduces a variety of options to properly project, design, furnish and equip children´s rooms. There is also mentioned supply of appropriate children´s furniture on the market in the Czech Republic and current trends in the World as well. The bachelor thesis contains my own design of a room for children with dwarfism based on a knowledge I gained during the studies, and of course on the information I have recieved from a family of a child with dwarfism.
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Human Resources Management, Development and Education in an Organization
KOVÁŘOVÁ, Michaela
This thesis is focused on Human Resource Management, education and development of employees in the company. The goal of the bachelor thesis is specification of requirements for Human Resources Management in connection with the knowledge economy in the chosen company, with particular focus on their development and education. In the practical part, the questionnaire survey ascertains the employees attitudes towards education in the company and how education influences their personal development. The next step was to find out what form of education employees prefer, whether form of on-the-job training or off-the-job training. At the end of the thesis, the results are compared to the knowledge economy, including suggestions of appropriate changes.
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The impact of Cause Related Marketing on the consumers in the Czech Republic
Kovářová, Michaela ; Lhotáková, Markéta (advisor) ; Hošková, Libuše (referee)
The thesis deals with the impact of cause related marketing campaigns on the customers in the Czech Republic. The thesis is divided into theoretical and practical parts. Within the theoretical part, the attention is paid to the determination of CRM, as well as to the CSR concept, on whose grounds CRM is based on. For the findings about the situation on the Czech market regarding CRM, chosen CRM campaigns were analyzed together with its particular campaign characteristic, which cause the campaign to be un/successful. Because commercial subjects evaluate the campaigns according to the gathered amount of money, it is difficult to find out the real impact of CRM campaigns. Therefore, the own survey became a part of the practical part of the thesis with the aim to find out this impact directly from the customers. The results were compared with the American studies and are summed up into the ideal campaign, which is introduced on the chosen bank company.
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Export strategy of the Cooperative Granát Turnov
Kovářová, Michaela ; Halík, Jaroslav (advisor) ; Musil, Vlastimil (referee)
The bachelor's thesis focuses on the description of export strategy of Granát Turnov, cooperative for the art production. The thesis is devided into four chapters, in the first one the cooperative as a way of entrepreneurship is described. The following chapters deal with business of Granát Turnov, especially export activities. Marketing mix is depicted from theorethical, as well as practical site. Finally, the export strategy on the EU market is analyzed, the problem of decrease in exports is determinated and the recommendations are suggested.
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Opinions of children on traditional family system
KOVÁROVÁ, Michaela
Identically as in other modernised societies, the institution of a family in the Czech Republic has been undergoing such a fundamental transformation in the last fifty years that the question appears if it is possible to speak about the family in the traditional sense of word at present. At present, a traditional family has been becoming the arrangement of life only for a minority of people in the Czech Republic. More than one third of children are born outside the matrimony, many times with the unclear father statute. One half of the concluded matrimonies get divorced. It is possible to conclude that the life without a partner and children becomes more and more widespread, at the expense of traditional family. The theoretical part of work focused on the family, its definition, function, forms of partners coexistence, crises and conflicts in the family and their consequences and the disintegration of the family and its consequences. The goal of the work was to find out the opinions of children from elementary and secondary schools in České Budějovice on the traditional family system. This goal was achieved. The research was performed by means of the method of questioning performed by the technique of the questionnaire. The research complex consisted of pupils of 9th years of elementary schools and pupils of last years of secondary schools in České Budějovice. I fixed the following hypotheses for the research: {\clqq}There exist differences in opinions of pupils of 9th years of elementary schools and pupils of last years of secondary schools.``, {\clqq}Pupils of 9th years of elementary schools as well as last years of secondary schools prefer the marriage to other forms of family arrangement.``, {\clqq}Pupils of 9th years of elementary schools as well as last years of secondary schools prefer the traditional family to other forms of family arrangement.`` All the three hypotheses were confirmed by the research. The thesis aims at serving as source of information for social workers, judges, pedagogical employees, students and other persons interested in family issues.
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