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National Repository of Grey Literature

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The use of intercultural training for VŠE exchange students before leaving the university to study abroad Kopecká, Ina ; Lukeš, Martin (advisor) ; Nový, Ivan (referee) The goal of the thesis "The use of intercultural training for VŠE exchange students before leaving the university to study abroad" are: -to capture and to evaluate the change of student's personal characteristics after the arrival from abroad such as language skills, international experience, peer and family relationships and simplicity of establishment of relations - to create a suitable tool for evaluation of intercultural competence of VŠE exchange students who are interested in studying abroad -to bring useful information or to make a structure of intercultural training, which VŠE in the future could use to prepare students for study abroad - to compare two forms of intercultural training: an information meeting, which took place at VŠE with personal participation of students and electronic presentation without personal participation - to create a profile of VŠE students who are interested in studying abroad Detailed record

Marketing mix of a chosen enterprise Kopecká, Ina ; Horová, Olga (advisor) ; Štefečková, Jana (referee) Teoreticko-metodologická část: obsah a podstata marketingu, marketingový mix a jeho jednotlivé nástroje. Aplikační část: charakteristika firmy, analýza marketingových možností a východisek, postavení firmy v marketingovém prostředí, implementace teorie marketingového mixu na firmu. Závěr, hodnocení celkové situace firmy a doporučení pro management. Detailed record

See also: similar author names
6	KOPECKÁ, Iveta
2	Kopecká, I.
2	Kopecká, Irina
7	Kopecká, Iva
11	Kopecká, Ivana
2	Kopecká, Ivana.
6	Kopecká, Iveta

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