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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
B2B communications in automotive in Czech republic
 Konečný, Jonáš ; Král, Petr (advisor) ; Bernátek, Martin (referee)
The master thesis focuses on the analysis of B2B marketing communications on Czech automotive market. The analysis is applied on the brands of Skoda, Volkswagen, Ford, Citroën and Mercedes-Benz. The thesis describes instruments and methods of business-to-business communications used by automotive companies and it compares the effectiveness of the communications of particular brands.
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Brand management of Dalkia on energetic market
 Konečný, Jonáš ; Halík, Jaroslav (advisor) ; Kantorová, Martina (referee)
The bachelor thesis is focused on the analysis of branding and brand management. The analysis is practically applied on the brand of the Czech energetic firm Dalkia. The thesis describes instruments and methods theoretically and practically used by Dalkia. Author ends this work by practical research about the image of the brand and giving summarized recommendations.
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See also: similar author names
19 KONEČNÝ, Jakub
32 KONEČNÝ, Jan
19 Konečný, Jakub
32 Konečný, Jan
23 Konečný, Jiří
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