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Marketing strategies and their evaluation
 Komárková, Támar ; Musil, Martin (advisor) ; Hajdíková, Taťána (referee)
The subject of thesis ,,Marketing strategies and their evaluation" is to determine the setting of marketing strategies and evaluation in practice. Examined are three manufacturing industries in Boskovice. It will specifically discuss the company Minerva Boskovice as Lanik Ltd. and Novibra Boskovice Ltd. The first part is processed theoretical perspectives on marketing, marketing strategy and evaluating the business. The second part will focus on the analysis itself researched companies. The information will be derived from the documents and interviews above-mentioned companies. The information gathered on marketing strategies and evaluations of companies, will be among them compared with each other and will be a qualitative research. In the case finding improper setup and use of marketing tools will be suggested possible amendments and recommendations. Eliminating false steps should lead to the efficient use of marketing tools in order to achieve the goals of the company.
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9 KOMÁRKOVÁ, Tereza
9 Komárková, Tereza
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