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Potential of franchising in the Czech Republic’s wine industry
Kodetová, Anna ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This Bachelor thesis explores franchising. Specifically, in the wine industry. The aim is to evaluate the potential of wine industry franchising in the Czech Republic. The first part characterises the main aspects of franchising. The subsequent chapters introduce the situation of franchising in the wine and brewing industry as well as compare them. Then the franchise concept of the company Víno Hruška s.r.o is presented. This example shows the possibility of the use of franchising in the wine industry. The last chapter is dedicated to the results of a questionnaire inquiry which was devoted to the opinions of respondents on the potential of franchising in the wine industry and their willingness to engage in such a concept.

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3 Kodetová, Alžběta
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