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Business Plan
Kocmanová, Lucie ; Vránová, Monika (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with the real problem of establishing a business in tutoring and babysitting in the city of Brno and its surroundings. After a thorough examination of external and internal environment is designed appropriate business plan, which is the aim of this work.
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Pupils' causal attributions after success and failure
Kocmanová, Lucie ; Pavelková, Isabella (advisor) ; Duplinský, Josef (referee)
The topic of this dissertation is the attribution tendencies of secondary school students in situations of success or failure. The process of attributing causes was examined by inquiring into past experience (attribution in the past) in the context of students' school activities. Grades were chosen as the criterion of success and failure. Attribution tendencies were examined in all subjects taught at the secondary school. Attitudes to individual subjects were sought to constitute specific attitude constellations and the attribution tendencies ot students were re-examined in these constellations. The study also partly focused on teachers. We wanted to know their views on the possible causes of success or failure of the students they taught.
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Business Plan
Kocmanová, Lucie ; Vránová, Monika (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with the real problem of establishing a business in tutoring and babysitting in the city of Brno and its surroundings. After a thorough examination of external and internal environment is designed appropriate business plan, which is the aim of this work.
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Marketing activity plan for a startup company
Kocmanová, Lucie ; Procházková, Markéta (advisor) ; Procházková, Pavla (referee)
The Bachelors thesis focuses on the two basic objectives that are fundamental to the whole work. The first aim of the Bachelors thesis is to describe and evaluate marketing mix of the selected startup company. The objective criticism will be based on the results of the questionnaire survey. The second aim of the Bachelors thesis is to propose the convenient marketing communication under the terms of the limited financial budget. From the beginning of the theoretical chapter, the difference of marketing of the startup company is described. Later the topics such as marketing environment, marketing mix and marketing communication are introduced. The first part of the practical is dedicated to the description of the selected company. The customer and the competitors analyses are elaborated. The second part of the practical brings the objective criticism of marketing mix and then the whole communication mix is developed.
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