|
| |
|
| |
|
|
The power of social networking sites in the international environment
Kochová, Kateřina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This Bachelor thesis called The power of social networking sites in the international environment analyses the power of new so could cial platforms from global perspective with the help of insights into the past, analysing the current situation and forecasting the future developments. The aim of this thesis is to form recommendations for an effective utilization of the power of social networks based on the assessment of the impact of selected campaigns on social networks and comparison of the usage of social networking sites in selected countries. The first chapter looks into the origins of social networking sites and their characteristics. The second chapter shows how this power is given and which future impacts on the usage of social networking sites could social networks have on the international environment, even if we have to change our habits. In the third chapter the impacts of selected marketing campaigns are analysed, and in the fourth, a user survey of social networking sites was taken in three selected countries (Czech Republic, France and United Kingdom).
|
|
|
Attachment in early adolescence and its relations to personality characteristics of children
KOCHOVÁ, Kateřina
The Master thesis deals with possible links between children´s attachment in their early adolescence and their personality characteristics. Bowlby´s theory of attachment, developmental characteristics of children in their early adolescence as well as various approaches to the concept of personality with a special emphasis on the theory of J. Block and J. Block are indroduced on the basis of studied literature. The Master thesis contains an evaluation of data gathered in a survey on attachment and its linkages with adolescents´ personality characteristics. The survey was carried out by the application of methods called {\clqq}Das Bindungsinterview für die späte Kindheit`` (BISK, An Interview on the Attachment in the Late Childhood) and {\clqq}California Child Q-sort`` (CCQ) which are described in detail in a practical part of the thesis.
|
guest ::
RSS feed.