National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Implementation of the cars sales supporting programme in Opel company
Kočí, Pavel ; Vávra, Oldřich (advisor) ; Doležal, Jiří (referee)
The topic of this master's thesis is implementation of the Opel Partner programme as new cars sales support of the importer Opel. Introductory theoretical part of this thesis is at first focused on explanation of marketing concepts and tools, that are in praxis very closely related to the Opel Partner programme. Next theoretical part concerns european automotive market and more detailly Czech and Slovak automotive markets with greater focus on Opel brand. Practical part of this thesis is fully concerned to Opel Partner programme. At the beginning, the programme is detailly introduced and the entire proces of it's working is described. In the next parts of practical section, there is detailed sales analysis and analysis of other followed indexes of the programme. After that selected marketing activities realized for sales support are evaluated. Final part of this thesis focuses on own recommendations how to enhance effectiveness of the programme.
Business plan
Kočí, Pavel ; Krause, Josef (advisor) ; Hladký, Jan (referee)
The field of photovoltaics and solar power stations in the Czech Republic have experienced a huge developement in the past years thank's to very favourable conditions for enterprising in this line. These ones have changed a lot from the year 2011 and caused large changes in the photovoltaics. This thesis deals with business plan focusing on realization of minor solar power station. The main goal of this thesis is to compare on the basis of indicators of efficiency investment appraisal the real project from the year 2010 with the same fictitious project from the year 2011 and thus to show the impacts of legislation changes which should prevent from further growth of solar power stations in the Czech Republic. In this work photovoltaics is presented also generally so that it could provide comprehensive view of this branch.

See also: similar author names
8 KOČÍ, Petr
8 Kočí, Petr
2 Kočí, Petra
1 Kočí, Přemysl
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