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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Implementation of 3D Logic Game in JavaScript
 Knapovský, Martin ; Beran, Vítězslav (referee) ; Dudka, Vendula (advisor)
This bachelor's thesis describes development of a web game based on analysis of Berušky 2 game. Technologies needed for development are briefly introduced as well as the theory necessary for understanding the methods used in implementation. The final solution was put through tests, results of which serve as a basis for discussion about overall usability of technologies newly appearing on the web scene.
Detailed record
Application of SEO for marketing
 Knapovský, Martin ; Řepa, Václav (advisor) ; Bruckner, Tomáš (referee)
The aim of this thesis is to describe in detail the current ways of optimizing websites for search engines (SEO) and to apply them in a broader marketing strategy of italian restaurant La Casa Degli Amici. The thesis presents evidence about the importance of SEO for marketing and can be used as a template for optimizing you own website. This thesis is divided into two main parts - theoretical and practical. The theoretical part explains the concepts used in the design and implementation of the practical part. The theoretical part considers 3 main subjects - search engine, users and SEO which represents website creation and optimization. This thesis describes the history of search engines and the way search engines analyze and evaluate a website. It also describes user search strategies and the way users read the search results. In the SEO section we show its advantages, brief history, SEO strategies and description of techniques and tools that can be used for SEO. In the practical part we put together a marketing strategy which consists of website creation, implementation of selected SEO techniques and social network marketing. Implementation of the marketing strategy is evaluated on data obtained during the period between 1. 8. 2016 and 31. 11. 2016. Owner of the restaurant has provided data on sales which were used for overall evaluation of implemented marketing strategy.
Detailed record
Implementation of 3D Logic Game in JavaScript
 Knapovský, Martin ; Beran, Vítězslav (referee) ; Dudka, Vendula (advisor)
This bachelor's thesis describes development of a web game based on analysis of Berušky 2 game. Technologies needed for development are briefly introduced as well as the theory necessary for understanding the methods used in implementation. The final solution was put through tests, results of which serve as a basis for discussion about overall usability of technologies newly appearing on the web scene.
Detailed record

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