National Repository of Grey Literature 197 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Recruitment, motivation and development of salesmen in the insurance company
Šašek, Roman ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This bachelor thesis is divided into three essential parts. In the first theoretical part, it mentions both the valid legislation concerning insurance salesmen and the theory of how to recruit and select employees. The theoretical aspect is also concerned with the motivation and development of employees. The second part introduces the selected insurance company and its business activity in 2015. In the third practical part the bachelor thesis summarizes the current recruitment process in the selected company including my own proposal of recommendations for the recruitment of salesmen and their motivation through remuneration and development.
Specifics of the National Mentalities in Company´s Management
Palíková, Paulína ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
Bachelor thesis deals with the specifics of Czech and Slovak mentality in the line management of Česká spořitelna, a.s. In the theoretical part, there are definitions of key words such as mentality, nation and culture, as well as Geert Hofstede´s research and his results for Czech Republic and Slovakia. The aim of the thesis is to apply its methodology for comparing the Czech and Slovak national mentality. At the end of the thesis I compare my results with his research.
Business plan "Founding Butchery"
Kvasnička, Kamil ; Fuchs, Jan (advisor) ; Khelerová, Vladimíra (referee)
Bachelor's thesis deals with creating a business plan designed to start butchery with production of their own. It contains proposals for marketing and financial planning. The aim is to evaluate capability of creating profit.
Business plan: e-shop with luxury electro appliances
Furch, Šimon ; Fuchs, Jan (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis introduces a business plan for e-shop with luxury electro appliances. I describe all aspects of new business including marketing, warehouse, stock, human resources and financing new business.
Position of Czech fashion brands on the domestic and foreign markets
Štefanisková, Alexandra ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This bachelor thesis focuses on the position of Czech fashion brands on the domestic and foreign markets. Its aim is to complete profiles of the selected brands using external analysis and to describe their position on the fashion market. The thesis is divided into three chapters. The theoretical part deals with a marketing concept of a brand as such, its components, and features. It also defines specificities of a brand in the fashion industry, different approaches to developing its identity, and brand positioning methods in general. The research part is dedicated to the analysis of three selected fashion brands. These brands are chosen with regard to their diversity in terms of profile and approach to communication with consumers. The practical part of the thesis is based on a questionnaire survey aimed at Czech and Slovak consumers, and examines their shopping habits and awareness of Czech fashion brands.
Consumer behaviour of foreign visitors in Prague
Bartošová, Lenka ; Cimler, Petr (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with the issue of consumer behaviour of foreign visitors in Prague. Foreign visitor is understood as a consumer demanding not only goods but also services related to his stay in Prague. The main part of this thesis is dedicated to a questionnaire with the goal to identify the level and the structure of visitors´ expenditure in Prague.
Marketing strategy of Grena
Kipielová, Anna ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The aim of the bachelor thesis is to inform a reader about marketing and to analyse the marketing strategy of Grena, a.s., which offers fire resistant materials, boards, face panels, vermiculite and kitchen doors. The theoretical part is focused on marketing, marketing strategies, SWOT analysis and on marketing research and the competition analysis. The following part is focused on the company Grena, a.s. This part describes the company and the history of this company, the range of products this company offers and the activity of the company on foreign markets. This thesis also analyses the competition in the fields, where Grena is active. The marketing analysis is based on marketing mix 4P. The end of this thesis includes SWOT analysis. There are also some suggestions for new solutions and for improvements of the marketing strategy of the company which are based on the SWOT analysis.
Effectiveness of marketing communications of BLAŽEK PRAHA a.s.
Balášová, Michaela ; Nový, Ivan (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis (Effectiveness of marketing communications of BLAŽEK PRAHA a.s.) focuses on marketing communication of the company and determining its effectiveness, which was verified by means of questionnaire survey and its evaluation. The thesis is divided into 5 chapters, the theoretical part, the practical part, the conclusion, the used literature and attachments. The theoretical part is divided into 5 main chapters and the practical one into 4 chapters and into several subchapters. In the theoretical part are introduced the basic concepts related to the topic, such as marketing, marketing communication, marketing strategy, public relations and brand. In the practical part is first the company BLAŽEK PRAHA a.s. introduced, its focus, described its marketing communication, and in the end is shown the emplementation of empirical research, by which I found out how customers perceive the brand. The aim of the thesis is to find out how the company BLAŽEK PRAHA a.s. communicate with their customers and how these methods are effective.
Cultural standards of the USA
Vojáčková, Zuzana ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The purpose of this diploma thesis is to describe the features of the American culture by analyzing the cultural standards, use them for comparison with the Slovak culture and create a set of recommendations for easier adaptation of the Slovaks in the United States. The work is divided into three parts - theoretical, practical and empirical. In the theoretical section we define the concept of culture, cultural standards and cultural dimensions, and on this basis we compare the features of the American and Slovak culture. The practical part describes the characteristics of the USA - national symbols, history, geography, religion, population, economy, political system, basic features of the US market, the impact of globalization and the specifics of the US business environment. The empirical section uses a questionnaire survey to examine the American culture from the Slovak point of view. The result of this thesis is a manual created with the use of the synthesis and comparison methods.
International dance school
Sliška, Ondřej ; Khelerová, Vladimíra (advisor) ; Gebertová, Lenka (referee)
The thesis consists of a business plan draft for the organization of an International Summer Dance School in Prague. This project is a starting point for a broader vision of an international dance institution. The work is based on a theoretical foundation that is needed to create a business plan. It also covers analysis of competition and analysis of the needs of potential customers.

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