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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Functions of Traditional and New Media in the Push towards Impact- based Advertising
 Kaston, Josh ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
The study covers both new and traditional media channels in relation to impact based advertising. It creates a new eight factors model that attempts to highlight the stregths and weaknesses of ten different media types. The study also focuses on the current and future trends of marketing.
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