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Influence of the figurative language on the individual and the society
KUTHAN, Petr
Figurative language is an important means of rhetoric that is used in all forms and types of texts (from journalistic texts to elements of user interfaces). The primary purpose of this bachelor thesis is to determine how figurative speech in general may affect and how it does affect the individual and the society as a whole, based on journalistic text examples covering the Czech Republic´s presidential elections in prestigious German online media. The definition of figurative speech will be developed. The role of figurative language in our everyday lives, politics and learning process will be described.

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2 Kuthan, Pavel
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