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FROM TEXT ANALYSIS TO DISCOURSE INTERPRETATION OF DONALD J. TRUMP'S TWEETS
KRATOCHVÍLOVÁ, Nela
Since its creation in 2006, the social platform Twitter has already excelled its function of a medium, originally designated to facilitate sharing experiences, reflections, and ideas. Most operating systems enable access to the Twitter application and this communication platform is being used in both media and marketing fields, for educational purposes, as well as in politics as a means of communicating information and sharing messages considered important enough to be published on the platform. Using Twitter for communication purposes on the political scene is still a fairly new phenomenon and therefore an interesting subject for a linguistic analysis. The diploma thesis uses textual analysis and discourse analysis to describe and to interpret the linguistic strategies employed by the former American President Donald J. Trump in his Tweets. The data - two data sets - subjected to the analysis were collected from the period during the presidential campaign in 2020. The first data set covers the period at the beginning of the campaign, whereas the second data set includes Tweets posted towards the end of the campaign, close to the Election Day. The analysis combines the use of Czech National Corpus tools, namely the application KWords, and a microanalysis of the chosen data sample in order to identify dominant linguistic strategies and to interpret in which way(s) they contribute to the communication strategy of the American President on Twitter. With respect to the field of study, the thesis illustrates the importance of mastering the skills of a textual analysis and discourse interpretation, both prerequisites necessary for a translator, in the proper understanding of the communicative function of a text without which achieving a quality translation into the target language would not be possible. The thesis is written in the English language.
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