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Strategy map of a catering company
Křivánková, Marie ; Mlejnková, Lena (advisor) ; Kiráľová, Alžbeta (referee)
In the diploma thesis Strategy map of a catering company the strategic map of a model catering company operating on Czech market has been constructed. Strategy map was chosen as a transparent and effective measure concerning the important parts of the strategy of the concrete company in a way of visual shortcut in line with the well-known methodology: KAPLAN, Robert S., NORTON, David P.: Strategy Maps, Harvard Business School Publishing Corporation, Boston 2004. ISBN 1-59139-134-2. In the theoretical part of this diploma thesis the basic elements important for the construction of the strategy map were described and also the professional services of the catering company were presented. In the practical part the catering market of Czech Republic is analysed and then, on the basis of determined opportunities, the newly founded company VIP Catering is being modelled. This company addresses VIP clients with the offer of first class quality VIP services. Subsequently its mission, vision, SWOT analysis were determined, strategic goals were analysed and divided into four basic perspectives and reliable key performance indicators were suggested. Consequently strategic iniciatives and appropriate organization structure were developped. At the end of the practical part the strategy map for the VIP catering company was designed and the causal relationships among the strategy elements were outlined. The main result of the diploma thesis lies in the originally constructed strategy map on of a newly established catering company operating on Czech market.
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