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Political parties and public opinion polls
Romoliniová, Michaela ; Škodová, Markéta (advisor) ; Křeček, Jan (referee)
This diploma thesis Political parties and public opinion polls deals with the use of research in political party. From a theoretical point of view, the thesis focuses on defining the concept of public opinion, its influence on political tradition, and the importance of public opinion polls and their criticism. The main part of the thesis focuses on political communication introducing the use of methods and tools of political marketing, namely utilizing public opinion polls. It describes a change in political communication that has led to professionalization and the need to hire professionals from outside sources, and the role of media, which is often the only source of information for citizens. It explains the difference between particular mediated public opinion polls and focuses on their medial impact on voters. The research section have a form of a case study which focuses on how the public opinion polling is used to develop the electoral strategy in the political party TOP 09 before the elections to the regional councils in 2016. The result of the analysis shows that this political party is highly professionalized, continues to develop its electoral strategy based on research results, and follows recommendations of research agencies, using modern political marketing methods.
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Media coverage of a Chinese President Xi Jinping¨s visit to Czech Republic - case study. Empresa Media
Motejlek, Ondřej ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis wants to analyze the media service of the Empresa Media group during the three-day visit of chinese president Xi Jinping in the Czech Republic in march of 2016. At that time 49 percent share of Empresa Media was owned by chinese company CEFC. The visit was covered with a very high importance in all of the czech media. And not only in connection with the official schedule. Series of demonstration took place in Prague and also some fights occured between supporters of the chinese presindent and his opponents. However, media of the Empresa Media group almost without any exception ignored these events. Any manifestations of disagreement with the finese presindent's visit or China's politics is missing from its coverage. It results from analyzing magazine Tyden, its online version Tyden.cz, evening news of TV Barrandov and online coverage provided by Tyden.cz. This fact stands out even more when compared to some other important czech media.
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Media image of the EU in the news coverage of ČT
Křešnička, Tomáš ; Trampota, Tomáš (advisor) ; Křeček, Jan (referee)
This diploma thesis is trying to reveal the ways and characteristics of the media portrayal of the European Union and its related issues - based on the analyzed example of the news coverage of Czech Television during the 2014 European Parliament elections. The first, theoretical part of the thesis deals with the theoretical aspects of the examined topic. In its first chapters the evolution and development of the European integration process is explained along with the historical contexts of the admission process that lead to the acceptation of the Czech Republic into European Union as of May 2004. Following chapters are theoretically examining the main academic topic of the thesis, which happens to be the portrayal of various political and non-political issues and actors via television news broadcasts. In this part of the text the basic theoretical categories and concepts are defined and explained in order to being clarified for further use in the course of the following analytical chapters and pages of the thesis. These theoretical categories and concepts include, for example, the theoretical labels of media representation, media narrative, agenda setting, priming or framing. Subsequent chapters are focusing on the theoretical concept of the public service media with its critical topics and issues...
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Contemporary press of polish national minority in the Czech republic
Pernis, Tomáš ; Křeček, Jan (advisor) ; Wolák, Radim (referee)
Author of this thesis elaborates the topic of current Polish minority press in the Czech Republic through the media studies view. The thesis describes current structure of the Polish-language press in the Czech Republic. Part of the work consists of content analysis of periodicals Głos Ludu (Voice of the People) and Zwrot (Turnover). These periodicals are playing an important part in the process of emancipation and cultural life of the Polish minority, and thus represent a very specific segment of the Czech media environment. What are the particular specifics is a question the thesis is trying to answer. Powered by TCPDF (www.tcpdf.org)
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Complex evaluation of company media reputation and its development
Evanová, Martina ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Dissertation "Complex evaluation of a company media reputation and its development." focuses on topics of media reputation, media analysis and evaluation of communication activities. Against the existing theoretical background, its aim is to create, and verify the validity of, a new model for evaluation of media reputation of a firm. In line with the available academic works on the subject, the theoretical part of the dissertation defines the main concepts (reputation, media reputation, media content analysis), summarizes the main approaches to measuring the media reputation of organizations and describes their key advantages and disadvantages. The practical part contains a synthesis of the findings and proposes an integrated evaluation model, which reflects both the qualitative and quantitative criteria. Subsequently, the validity of the evaluation model and the applied individual approaches is verified through its application to the media performance of a particular enterprise, investment company Penta Investments in 2014. The application of the model to a specific case confirms that the proposed model is capable of measuring media reputation of a firm over a period of time and indicating deviations affecting the outcome, as well as evaluating the overall performance of communication targets of a...
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Cognitive errors in mass media communication
Zíka, Vojtěch ; Křeček, Jan (advisor) ; Hladík, Radim (referee)
This work is based on an assumption that human decision-making process is following several approximate rules (heuristics) that causes predictable and systematic errors in judgement (cognitive biases). Although this stand point is typical for fields like behavioural economics or behavioural law and economics, there is no reason to not apply this logic also on other discipline like a mass media communication studies. This work offers an analysis of the information market where supply side is represented by producers of information (e.g. media organizations) and demand side is represented by consumers of those information (audience). The analysis is focused on factors that cause perceived description of a particular event can vastly differ from this event. One of those cognitive biases which cause different perception of the same media content is called hostile media effect. In respect to this effect, sympathizers with a socially controversial topic tend to perceive information in the mass media as hostile to their own opinion. Previous research concluded that hostile perception is mainly caused by a reach of information which is explained by the selective categorization - although individuals with different worldview can see the same content, they perceive it with a different valence. The valence of the...
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Media representation of civil society organizations
Hartová, Tereza ; Křeček, Jan (advisor) ; Trampota, Tomáš (referee)
This thesis introduces media representations of civil society organizations (CSOs) through quantitative content analysis of four dailies (HN, LN, MFD and Právo). The aim is to analyze and describe CSOs media representations in relation to media elements that characterize these representations, as well as through space and priority, organizations and actors that are associated with. The selected method allows the comparison of media representations for particular newspapers. The study builds on a social-constructivist paradigm, focusing on the agenda-setting theory, gatekeeping and news values. Thesis also discusses specifics of the CSOs and non-profit logic in relation to media and journalistic logic and their influence on the final CSOs media representations, including potential nonprofit dilemmas. The media representations are strongly determined by regionality and relationship with other sectors. CSOs are presented through positive and uncontroversial theme of good deeds. Regionality is together with social themes the most frequent topics associated with CSOs.
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What has Charlie said about us? Media discourse analysis after the Charlie Hebbo terrorist attack.
Vacková, Kateřina ; Křeček, Jan (advisor) ; Šoltys, Otakar (referee)
This thesis deals with the qualitative text analysis of media discourses related to the 7th January 2015 terrorist attack on French satirical magazine Charlie Hebdo's staff. In accordance with social constructionism theory, the term terrorism is here understood as a social construct and mass media is considered to be one of the social construction agents. The objects of analysis are journalistic texts published during the one-month period of 7th January - 7th February 2015. As a resource for the analysis I have chosen the daily newspaper Lidové noviny, the weekly magazine Týden, online newspaper IHNED.cz and TV programme Události, komentáře. The texts were analysed through the combination of grounded theory method and four steps of foucaultian discourses analysis described by Carla Willig. The aim of this paper is to discover and to interpret the most significant discursive constructions of Charlie Hebdo terrorist attack that appeared in the Czech media, to situate the same discursive object within wider or global discourses, to describe positions that discourses make available or attribute to the subjects and social actors, and to define the practices arising from these discourses. The media event of Charlie Hebdo attack has been closely related to the topics of freedom of speech, 9/11 terrorist...
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Operation Protective Edge in selected french and czech daily newspapers
Ondrová, Sára ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis explores how the selected Czech and French media inform about the Israeli- Palestinian conflict using the operation Protective Edge, from summer 2014, as an example. Theory of the thesis is based on the relationship between power and media in society and examines reciprocal impact between political and media power. Two national daily newspapers from each country were chosen for the analysis. These two newspapers also present opposite poles of the political spectrum in each country. Media contents of the daily newspapers Mladá fronta DNES, Právo, Le Figaro and Le Monde are analysed with combination of qualitative and quantitative methods. This methodology helps to create a comprehensive image of the conflict represented by the researched media. Quantitative analysis aims to describe the balance of the coverage and differences between French and Czech media in context with the representation of the Israeli-Palestinian conflict. The research also focuses on the impact of the foreign policy of France and the Czech Republic on media contents of the analysed media. Qualitative analysis works with smaller sample of texts and aims to present the representation of the war by the French and Czech media.
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Crisis in the institute for the study of totalitarian regimes in czech periodic press
Svorník, Petr ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The main aim of this thesis is to prove that the style of news coverage of one topic in three different Czech newspapers differs significantly, based on ideology of authors and newspapers too. News reporting should be informative, unbiased, without assessments of its author. However the resulting article is always biased in some way. The author doesn't have to use evaluating words to evaluate; he or she can affect the result by choosing right speakers, placing them in favorable or disadvantageous position or even cut them out of the text. The author can choose which story to tell and which frame to use. This thesis focuses on crisis in the Institute for the Study of Totalitarian Regimes in April of 2013, when the director Daniel Herman was dismissed and new director Pavla Foglová was appointed. This event is suitable for the study of (hidden) evaluation and ideology, because it is closely connected with communist history of Czech nation - everyone has some opinion about it, journalists included. After the theoretical explanation of main terms and concepts like signification, discourse and ideology comes the analysis of three non-tabloid Czech newspapers: Lidové noviny, Mladá fronta DNES and Právo. Their story is the main subject of this thesis.
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