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Integrované podnikové plánování
Jurečka, Peter ; Sedláčková, Helena (advisor) ; Scholleová, Hana (referee) ; Buchta, Karel (referee)
Increasing competitive pressures on most markets force companies to continuously review the effectiveness and efficiencies of their operations. Traditional approach to business planning is becoming insufficient to cope with growing requirements on operational excellence. Concept of Integrated Business Planning (IBP) -- constituting the latest development stage of well-known Sales and Operations Planning (S&OP) -- is proposed as the right response on how to master the challenges of globalized economy in this field. The thesis combines theoretical analysis of inefficiencies of traditional S&OP with applied research realized on the case from real business environment. Microeconomic optimization models are employed to demonstrate the sub-optimal outcomes resulting from the lack of cross-functional integration and potentially antagonistic incentives in business planning. Overview of latest best practices in this area further complements the theoretical part of the thesis. Empirical part of the study summarizes author's experience from leading the large scale implementation of IBP concept in the multinational company. Theoretical assumptions of financial benefits of IBP implementation are tested against empirical observations via usage of statistical apparatus. This part may also be viewed as detailed guideline describing the project of IBP implementation. As a result, integrated approach to business planning proves to bring measurable financial as well as non-financial improvements for the company.
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The Impact of Exchange Rate Volatility on Czech Real Export
Jurečka, Peter ; Brůžek, Antonín (advisor) ; Zahradník, Petr (referee)
This diploma thesis deals with the impact of real exchange rate volatility on real export of the Czech Republic. In the first part, theoretical aspects of this relationship are examined, explaining both - positive and negative ? effects on bilateral and aggregate trade flows. Further on, empirical data and econometric tools are employed to capture the relationship between real export and its main determinants for the case of Czech Republic in the past decade. After the brief theoretical introduction to time series econometrics, the particular export demand model is proposed and various cointegration techniques are explained and applied to examine the long-run equilibrium but also short-run dynamics.
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Vliv volatility směnného kurzu na reální export České republiky
Jurečka, Peter ; Brůžek, Antonín (advisor) ; Zahradník, Petr (referee)
This diploma thesis deals with the impact of real exchange rate volatility on real export of the Czech Republic. In the first part, theoretical aspects of this relationship are examined, explaining both - positive and negative ? effects on bilateral and aggregate trade flows. Further on, empirical data and econometric tools are employed to capture the relationship between real export and its main determinants for the case of Czech Republic in the past decade. After the brief theoretical introduction to time series econometrics, the particular export demand model is proposed and various cointegration techniques are explained and applied to examine the long-run equilibrium but also short-run dynamics.
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