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From construction of media reality towards s social stereotype in the printed advertising
Talácko, Aleš ; Šoltys, Otakar (advisor) ; Jungová, Eliška (referee)
Diploma thesis "From construction of media reality towards a social stereotype in the printed advertising" deals with stereotypical portrayals of people emerging in Czech magazine production in the first decade of 21st century. The first part of the thesis describes the theoretical fundamentals of the field, including the theory of the social construction of reality by Berger and Luckmann. In its second part, using the sample of magazines Týden, Reflex, Maxim (formerly Quo), Cosmopolitan and Žena a život, the thesis surveys the occurrence of stereotypical depictions in the period from 2000 to 2008, materialized using semiotic codes. These depictions are named, described and it is shown how are they used in the process of constructing a complex communicate. This thesis is trying to point out the disproportion in the depictions of males and females in advertising and (based on previous classifications available) comes up with an original classification of the stereotypical depictions. The thesis also describes the results of a quantitative content analysis in order to find out about the occurrence frequency of the stereotypes in pictorial texts used in advertising production and it segments the occuring stereotypes in three categories according to the frequency of their occurrence. The categories are...
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Dance Magazine Taneční listy
Kocourková, Lucie ; Köpplová, Barbara (advisor) ; Jungová, Eliška (referee)
Univerzita Karlova, Fakulta sociálních věd / Smetanovo nábřeží 6, 110 01 Praha 1 info@fsv.cuni.cz, tel: 222 112 111 www.fsv.cuni.cz Dle čl. 4 Opatření rektora č. 6/2010 o Zpřístupnění elektronické databáze závěrečných prací http://www.cuni.cz/UK-3470.html a čl. 1 Opatření děkana 29/2010 se z časového hlediska závěrečné práce dělí do tří skupin: a. "nové práce", tj. práce odevzdávané k obhajobě počínaje 29. 9. 2010, b. "starší práce", tj. práce odevzdané k obhajobě od 1. 1. 2006 do 28. 9. 2010, c. "práce před rokem 2006", tj. práce odevzdané k obhajobě před 1. 1. 2006. V tomto případě jde o "starší práci" odevzdanou k obhajobě od 1. 1. 2006 do 28. 9. 2010. Omlouváme se, ale dokument není v elektronické verzi k dispozici.
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The birth of The Economist
Váňa, Tomáš ; Köpplová, Barbara (advisor) ; Jungová, Eliška (referee)
Bachelor thesis "The birth of The Economist" deals with the birth and evolution of the weekly newspaper The Economist. That is from 1843, when it was founded, to 2007, when John Micklethwait became its editor. The main emphasis is laid on the birth of The Economist. The atmosphere of those times, the social situation in England in the middle of the nineteenth century and the pass and repeal of the Corn Laws is dealt with in order to describe the birth of The Economist more accurately. The situation at the media market is also described. A part of the thesis is dedicated to the economical thinking of Adam Smith, Thomas R. Malthus and David Ricardo. And to the doctrines of laissez-faire and free trade, which were the main motive, or more specifically their pursuit, for the foundation of The Economist. A longer part of the thesis is dedicated to the lives and personalities of the founder of The Economist James Wilson and his son-in-law Walter Bagehot, who was the third editor of The Economist. These two men are the most important figures in the history of The Economist, and have contributed like nobody else to its development. A part of the thesis is describing the first numbers of The Economist and its readers, supporters and opponents. The last part of the thesis is dedicated to a brief description...
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