|
|
Monitoring of Paenibacillus larvae, Melissococcus plutonius and Ascosphaera apis pathogens in honeybee colonies in the Czech Republic
JOSKOVÁ, Markéta
The aim of this thesis was to summarize the theoretical informations about biology of honeybees and bacteries Paenibacillus larvae and Melissococcus plutonius and parasitic fungi Ascosphaera apis. This organisms attack bee larvae and cause bee diseases. The major part of this thesis was focused on the evaluation of the occurrence of these pathogens in various places in Czech Republic by isolating bee DNA from more than 200 bee samples from 50 locations within whole Czech Republic. Detection pathogens was performed using PCR method. There were 3 samples positive for Paenibacillus larvae and 4 positive for Melissococcus plutonius. The fungus Ascospheara apis did not occur in any of the samples.
|
|
|
PCR detection of genetically modified soybean in food and feed
JOSKOVÁ, Markéta
The aim of this thesis was to summarize in the theoretical part the issue of genetic modifications and their main use. Another task was to describe various methods used for detection of genetically modified plant products and their properties. The practical part is focused on the isolation of DNA from various foods and feeds containing soy. Using the PCR method, samples were tested for the presence of soy DNA, the CaMV promoter, and the Roundup resistance transgene. A total of 42 samples were tested and 5 of them contained transgenic soy.
|
|
|
Postmodernism and marketing. Community marketing
Josková, Markéta ; Kladný, Tomáš (advisor) ; Poštulka, Filip (referee)
This thesis focuses on the definition of the term postmodern marketing in the area of marketing literature. The postmodern marketing aims adaptation of innovative marketing strategies to specific changes in society and consumer behavior. In this context, there are introduced concepts as tribality, hyperreality, fragmentation or increased activity during the perception of consumers etc., in order to demonstrate described changes. Because the postmodern marketing is closely linked to the symbolism and meanings of consumption, this thesis includes the application of specific semiotics approaches and brand development with an emphasis on the fact that the brand itself is made up of sum of aspects, such as the logo or products, but its value is also constructed by meanings with which consumers associate the brand. The next part is devoted to community marketing and communication via social networking sites such as progressive approach that is able to connect the issues of the previous chapters (reaction to changes in society and consumers' requirements and space for the construction of the symbolic value of the brand). The summary of these individual components is described in the conclusion, in the case study analysis from ILP in order to examine whether it is possible to build a successful marketing...
|
|
| |
guest ::
RSS feed.