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Relation of political activism and journalism in the reflection of the leading Belarusian and Polish newspapers
Pilucik, Maxim ; Bednařík, Petr (advisor) ; Jirků, Jan (referee)
Resumé In the modern world, the media has become a part of the political system of each state. Print media have the ability to influence public opinion in different ways of manipulating with information. The media, as it turns out, is not only the servant for broader swath of the population, but also for different social groups and individual, which are often seeking for the greater political influence. The media activity brings serious socio-political and public implications, because the nature of the information directing at the public specifies the relationship to reality and forces the public to certain decisions, which could affect the social level of the individual, then the whole state. Models, by which the editorial teams of newspapers Gazeta Wyborcza and Savieckaja Belarussija are leaded, are in many ways contradictory. In Belarus, as well as in the countries of the former USSR still remain preacher, agitator and propagandist for major political force. Polish newspaper Gazeta Wyborcza is the title of liberal democracy, which stands on other objectives, particularly on standards, how objectively and truthfully to inform the public. Even if every media model, in which both of our newspapers are located, despite the strong and long tradition, are proning to succumb to manipulation of power. Belarus is...
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History of the Production and Context of Adventure Computer Games in the Czech Republic
Raková, Michaela ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
The thesis deals with the historical development of computer adventure games in the Czech Republic. It focuses on the period that started in 1994 with the production of the first commercial PC game Tajemství Oslího ostrova (The Secret of Donkey Island), and ended in 1998. It also touches an earlier period and factors that influenced the production of the adventure genre in the nineties. Researched titles belong to the genre of 2D point-and-click adventure. The paper brings the analysis of the games according to the theories of game studies, context of their production, information about their producers and analysis of the feedback in the press that focused on computer games. The thesis tries to identify the common features of the first commercial PC games thanks to which the games became very popular in the nineties and also describes the obstacles that the first producers had to overcome in the post socialistic country. At nearly twenty titles the paper tries to reveal the new elements that showed in the historical development of the adventure games and also to describe the differences among monitored titles. The sources of information for the thesis were both the literature, which dealt with computer games, and the interviews with the developers, game designers and distributors who focused on the...
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Transmedial storytelling of the Star Wars fictional world
Vitoušová, Valérie ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
In my thesis I focus on the problematics of the transmedia storytelling which can influence the original story, even if its main aim is to elaborate that story. Innterferencies can be done on the level of the very story or on the level of the theories,, which can be applicable on it. I'm using the example of Star Wars fictional world, to which theories of Vladimir Propp, Joseph Campbell, J.R.R. Tolkien can be applied, just as the concept of mythology created by Roland Barthes. I'm going to present how transmedia storytelling influences the original story, presented mainly by the film episodes and "G-canon", on the chosen examples of Star Wars transmedia. At the same time transmedia storytelling changes the meaning of the theoretical frames named above, which can be applied to the original story. My aim is to show that the impact of transmedia is much greater that it is usually presented.
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The role of social media as a source for traditional media in the CR
Svobodová, Kristina ; Jirků, Jan (advisor) ; Trampota, Tomáš (referee)
This diploma thesis deals with the topic of social networks in a role of source for print and online media. Quantitative content analysis was conducted to prove whether Czech daily newspaper and their online non-subscription news platforms use social networks as a source of information for national news. In a whole ten media outlets were examined, five dailies with national coverage and five related online news platforms. Several highly exposed events in date range of August 2010 - June 2012 were identified and their media coverage was analysed in selected media during the research.
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Minuta z přírody - Analyze of the TV Programme
Pillmaierová, Kamila ; Šoltys, Otakar (advisor) ; Jirků, Jan (referee)
This Bachelor's Thesis is focused on the TV show "Minuta z přírody". The show is analysed from different points of view, such as the study of the show's semantics and synthetics with the focus on its genre, inclusion of the show in the TV program, its ratings and the authors' intentions. Consequently, the practical part is divided into several parts. First of all, in the thesis the TV show is presented according to the genre, theory of narrative, ratings and its position among other shows. Further, the main focus is on the quality of sound, music, scene and the spoken word. Another part examines the show's division into episodes and the following one searches for possible analogues among them. The general outcome of the research is acquired by two methods, unstandardized interview and semiotic analysis of the text.
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Phenomenom analysis of internet videoclips as a cause of cyber-bullying
Janáček, Tomáš ; Wolák, Radim (advisor) ; Jirků, Jan (referee)
The work relates to the increasingly frequent cases of attacks on young people who act in their own videos, which are becoming the social network phenomenon. Young people are presented through a variety of audiovisual contents which is then aggressively attacked and massively shared. This paper seeks the causes of such behavior of recipients. In the first part I describe the context in which videos are produced, what is the impact and response. I refer to the reaction of media and ordinary Internet users. In the analytical part I use different tools through which I try to penetrate deeper into the structure of those videos, find out what fail and try to reveal where is the cause of fascination and motivation to aggressive incursions. I watch mainly symptomatic scope of these videos and looking how it relates to society and ideology. I analyze videos primarily in terms of neoformalistic analysis, semiology, mythology,cultural studies, feminist theory and psychoanalysis. Through these methods I discover latent dimensions that video clips can possibly contain. The study focuses only on videos in which appearing young girls. One of the objectives of this study is to identify precisely the possible influence of gender and how the reception is motivated by sexuality.
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Railways in the news media
Dolejší, Milan ; Cebe, Jan (advisor) ; Jirků, Jan (referee)
The Railway in the News Media takes the railway topic as a specialized one of those the media deal with as a part of its general news.. The rail-news usually does not possess its own section - in contrast with some other specialized news topics, the railway news usually does not possess its own section. The railway topics occur in the economic, domestic or even the regional sections. Nevertheless, there are people specializing themselves in this topic in editorial staffs. Therefore, it is questionable whether the reservations about the quality of the rail-news are justified. This work attempts to research these processes. It deals with the professionalism of the rail-news processing. The work monitors impartiality of the news on the one hand and using of language and semiotics on the other hand. The basis of the work is a quantitative analysis of media contents dedicated to railway in selected printed media. The output is a summary of accuracy of reporting on operational, technical and historical facts about railway and of terminological correctness. It also examines the balance of railway subjects coverage in media. The research results in Czech news media making mistakes in specialized topic news. However. the mistakes are not too serious. Approximately one quarter of analyzed news contents were...
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Přežiješ mládí? - Analysis of TV programme for youth
Voslář, Václav ; Jirků, Jan (advisor) ; Kocourková, Lucie (referee)
The topic of this bachelor's thesis is an analysis of a TV show 'Přežiješ mládí?'. The main tool to achieve this goal is semiotic analysis, as a method suitable for analysing any audiovisual content. The show is educational and is primarily aimed at young people between approximately 18 and 24 years of age. Aside from semiotic analysis the thesis provides a brief summary of various facts about the effects of media on society, its influence on young people, focusing on the influence of television, and educational potential of media, specifically considering young generation. The TV show 'Přežiješ mládí?' is dealing with road traffic accidents and with common failures of young people in traffic. One part of the thesis therefore also examines the attitude of the young to road traffic safety and the possibilities of improving this attitude. After this theoretical part, a methodological framework follows, that introduces characteristics of semiotic analysis and point out its specific aspects and features used for the analysis in this case. The third part of the thesis is the analysis itself.
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The creation of the image of the race to the Moon in Wings of the Motherland and Aviation+Cosmonautics between 1961 and 1972
Čermák, Ondřej ; Cihlářová, Gabriela (advisor) ; Jirků, Jan (referee)
Bachelor thesis "The Creation of the Image of the Race to the Moon in Wings of the Motherland and Aviation + Cosmonautics between 1961 and 1972" deals with the development of the Moonrace between United States of America and their rival Soviet Union as it is described on the pages of the above-mentioned periodicals. These periodicals mostly contain topics that can be characterized as popular scientific or even purely scientific. In their early years they were generally oriented upon aviation and parachuting. During the 1960s as the public interest for space was growing the periodicals adopted astronautics into its range of topics as well. This paper tries to reveal if the mediation of the Moonrace topic somehow twisted its general image for the sake of USA or Soviet Union. At the same level it aims to tell what were the reasons behind and how much space did the Moonrace and its development occupy on the pages of these periodicals. This paper methodically analyzes the contents of each periodical that is tied to the topic of Moonrace. Afterwards it carries out comparisons and generalizations based on the results of the previous analysis. Equally there is performed a quantitative content analysis of the articles on astronautic and space in general to get objective data. The analysis is based on the...
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The media image of Prague underground in the contemporary press 1974-1990
Trojanová, Monika ; Bednařík, Petr (advisor) ; Jirků, Jan (referee)
Bachelor thesis "The media image of Prague underground in the contemporary press during the period 1974-1990" deals with presenting underground railway by daily press during the normalization and shortly after the velvet revolution in 1989. The author have chosen Lidová demokracie, Mladá fronta, Rudé právo a Večerní Praha as the sources. The thesis is focused on years 1974, 1978 and 1985 - during these years the underground line C, A and B were opened - and 1990, when the line A was prolonged. The thesis also describes the history of the underground in Czechoslovakia and interprets the contemporary and political context.
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