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The role of branched-chain amino acids in nutrition of strength athletes
Jelínková, Kristýna ; Caha, Jan (advisor) ; Vebr, Pavel (referee)
These are a significant group of essential amino acids - branched chain amino acids, including leucine, isoleucine and valine. There is evidence to suggest that supplementation of branched amino acids can be very beneficial for synthesis and reduction of muscle protein degradation in strength athletes. On the other hand, there are studies to find that BCAA supplementation is not useful for restoring damaged muscles and alleviating pain after exercise as expected. The aim of this work is to summarize the issue of branched amino acid metabolism and to compare their effects when used in the form of BCAA supplements in strength athletes. Keywords: amino acids, leucin, BCAA, fitness, strength, muscles
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The proposal for marketing communication of sports equipment BungyPump
Jelínková, Kristýna ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: The proposal for marketing communication of sports equipment BungyPump Goals: The goal is to analyze and evaluate the current marketing communication of BungyPump, based on the acquired data and findings and propose a new improved marketing communication. Methods: Methods of qualitative research have been employed to assess the current marketing communication - specifically an interview with the instructions, participant semi-structured observation and analysis of internal documents. Results: The output of the work is a proposal for the improvement of marketing communication of BungyPump, including new means of communication and efficiency improvement of the current means. It is primarily the possibility to test the poles during organized walks. New leaflets and a website have been designed for this purpose. The proposal also utilizes new trends in marketing, namely guerilla marketing. Keywords: communication mix, promotion, in-depth interview, participating observation, sports product, fair trade and exhibition
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The Business Plan of the Municipality in the Housing Sector
Jelínková, Kristýna ; Chovan, Juraj (referee) ; Korytárová, Jana (advisor)
This diploma thesis deals with the reconstruction of the high-rise block of flats in the city district Brno-South. The thesis concentrates on the evaluation of the economical effectivity of this project using two ways of financing. It focuses primarily on planning of the individual finance flows of the project, which will arise in connection with the operation of the high-rise block of flats. The part of the thesis is also the calculation of the basic economic indicators in two ways of financing, by which is it possible to objectively assess the investment and evaluate the favourableness of the financing by own sources and financing by bank loan. In conclusion, the comparison of these two ways of financing will be performed.
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Mental stress and stagefrightofartists on thestage
JELÍNKOVÁ, Kristýna
This thesis deals with the musico-psychological phenomenon of the stage fright of musicians that are about to perform. The aim of the thesis is to explore the individual experiencing of the stage fright of musicians, their experiences with public performing and the use of coping strategies to help them becoming less nervous. The theoretical part includes the phenomenon itself and other psychological categories that relates to the stage fright. Furthermore, there is a list of several possibilities of precaution, elimination of negative effects and available techniques of coping with the stress. The empirical part deals with the individual experiencing of the stage fright. It tries to describe the individual experience of the subjects.
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Marketingová strategie firmy ADIDAS na vybraných zahraničních trzích
Jelínková, Kristýna ; Zamykalová, Miroslava (advisor) ; Horák, David (referee)
The bachelor thesis deals with the marketing strategy of the company adidas on the global level and with its adaptation to the Czech, North American and Chinese markets. An analysis is carried out to present the competition on the Czech sporting goods market and the SWOT analysis of adidas. The theory of marketing mix is compared with the practices of the Czech adidas subsidiary. The customer perception of the new marketing campaign is assessed on the basis of a questionnaire research.
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