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Change in the corporate identity of the brand DS Automobiles
Palyzová, Markéta ; Koudelková, Petra (advisor) ; Ježková, Tereza (referee)
The aim of this bachelor thesis on the topic "Change in the corporate identity of the brand DS Automobiles" is to describe and analyze the change of corporate identity and evaluate the effects of this change on the operation of DS Automobiles in the Czech market. In the theoretical part, I focus on the presentation of corporate identity as a whole, including corporate culture and communication, a unified visual style of the company and other elements. In the practical part I analyze changes in corporate identity. Part of the work is also a questionnaire survey among the target group, which focuses on the analysis of brand perception, brand awareness and corporate identity change.
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The Cultural Conditionality of Walt Disney Animation Studios Film Posters
Lorańczyk, Laura Katarzyna ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
The bachelor's thesis Cultural Conditionality of Walt Disney Animation Stuidos Film Posters uses the method of quantitative content analysis to examine the changes in Disney film posters that occur depending on the target market. The analysis is based on theoretical culture division models and theories, including the dimensional model of Geert Hofstede and the context theory of Edward Hall. Eighteen territorially different national cultures were included in the research. Chosen time range covers poster mutations to seven feature films of the animation studio from year 2014. Monitored differences were the prevalence of individualistic/collectivist appeals, preferences for masculine/feminine portrayal of characters, the frequency of occurance of textual information and the adjustment of the language. The results indicated adjustments to the cultural values within the first monitored area, a significant influence of the main motifs of the films on the total number of characters present in the poster and on the way they are portrayed. The predominance of feminine portrayal was observed in male figures, and feministic in female figures. The occurrence of textual information did not depend on cultural preferences. Posters mutations were mostly translated into local languages with the exception of posters...
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Secondary metabolites and antimicrobial effects of neotropical members of the genus Hermatomyces
Ježková, Tereza ; Koukol, Ondřej (advisor) ; Žabka, Martin (referee)
Species of the genus Hermatomyces (Pleosporales) saprotrophs on wood and litter in the tropics. Since the secondary metabolites of this genus have not been investigated so far, this thesis focuses on them. In this thesis, the antifungal properties of the genus Hermatomyces were verified by pairing experiments on agar plates and by testing the minimum inhibitory concentrations of extracts obtained from fungal biomass. The extract of one selected strain, H. reticulatus CCF 5893, was separated by preparative HPLC. The selected biologically active fractions were purified and the chemical structure of the separated compounds was determined by nuclear magnetic resonance analysis and X-ray crystallography. Two compounds were found in this species: palmarumycins C2 and C12, which have antifungal properties. Furthermore, a total of 25 Hermatomyces strains were compared in terms of secondary metabolite production (by testing their minimum inhibitory concentrations and comparing HRMS data). Unique compounds were produced by H. megasporus, which also showed the highest antimicrobial activity of all species and is therefore the most suitable species for further study of antimicrobial compounds of this genus.
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The Building on Obilní trh
Jálová, Kateřina ; Ježková, Tereza (referee) ; Kratochvíl, Jan (advisor)
The Obilní trh is a notable public space in the image of the Brno city. Its southern part has not been completed yet, although there is plenty of potential for development of the city, or its public institutions. The form of public administration and its authorities are criticized for a long period of time. There are a minimum of examples of modern, open, flexible and even sustainable public buildings. The social discourse is calling for them louder and louder and architects must have the answer for this calling prepared.
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The Building on Obilní trh
Čuláková, Michaela ; Ježková, Tereza (referee) ; Kratochvíl, Jan (advisor)
The bachelor thesis focuses on the design of a modern and transparent office building in Brno on the Grain Market. Due to the proximity of the community garden, Špilberk and the incompleteness of the building of the environmental department in Brno, the Institute for the Environment was chosen. The building provides also catering and accommodation for guest collaborators, along with areas for office promotion, which include a lecture hall and a gallery. The shape of the building closes the southern part of the Grain Market and thanks to the vertical garden that forms the facade contributes to improving the microclimate.
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Mechanism of patients with anorexia nervosa
Ježková, Tereza ; Hrachovinová, Tamara (advisor) ; Šivicová, Gabriela (referee)
The Defence Style Questionnaire which assesses three factors of defence mechanisms ( mature, neurotic, immature) was completed by 44 anorexie women aged from 14 to 30 years, and 121 healthy women. The Thematic Apperception Test used to assess ego developpement and defence was completed by 15 patients. We found that the anorexie women differ from the healthy population in use of neurotic and immature defence mechanisms. In contrast, no difference was found between restrictive and purgative patients who do not differ in any factor of the Defence Style Questionnaire.
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Last play of Thomas Bernhard "Heldenplatz" and its picture in contemporary austrian press
Marešová, Petra ; Köpplová, Barbara (advisor) ; Ježková, Tereza (referee)
My bachalor thesis offers analysis of medial coverage of the indignation caused by publicizing and staging of Thomas Bernhard's play Heldenplatz. Through qualitative content analysis, I compare newspaper articles published before and, also, after the opening night of this play in particular newspapers of temporary Austrian press. With the help of articles published in the Profil, Salzburger Nachrichten and Neue Kronen Zeitung, I present how mass media are able to stir deprecating reactions and how they develop technique of scandalization, how they use stereotypes to influence public opinion, or, how they reflect upon each other. I also take a deep look into several concepts, which gradually became a part of discourse in mass media and society. In the first place, it is a piece of rhetoric "Freiheit der Kunst", meaning "art freedom / freedom in art", next, calling the author "Nestbeschmutzer", at the time a popular label, and calling the director with the humiliating expression of "Piefke" and "Schuft". A number of newspaper articles which were published after staging Heldenplatz was far smaller than a number of articles published prior the opening night. Scandalousness of both Bernhard's drama and its later first performing was still deepened by the Neue Kronen Zeitung tabloid. However, the Profil...
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