National Repository of Grey Literature 29 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
New Media and Theatre Audiences
Zavřelová, Eva ; JEŽEK, Vlastimil (advisor) ; SULŽENKO, Jiří (referee)
This diploma master thesis deals with the use of new media and implementation of current online communication trends in the czech theatre environment. The first part defines most important terms and describes the features of the main platforms in online communication. Than follows a comparative analysis of the social media communication of five czech theatres - Jihočeské divadlo in České Budějovice, Slovácké divadlo in Uherské Hradiště, Městské divadlo Zlín, Moravské divadlo in Olomouc and Klicperovo divadlo in Hradec Králové. The next part presents the results of the online survey, which was carried out in cooperation with one of the analyzed theatres, Jihočeské divadlo. This research focused on online audience and their online and offline participation. Based on the research, some recomendations for the communication strategy of Jihočeské divadlo were formulated.
Cultural policy of Prague
Rundová, Kateřina ; JEŽEK, Vlastimil (advisor) ; KAŠPAR, David (referee)
This thesis follows mainly approach of the city of Prague to culture and cultural policy. Part one contains mainly the definition of culture, specifics of Czech environment a culture as public service. It follows approach since 2000 to today, from the view of strategic documents and its effects on culture, culture funding and advocacy.
Volunteering in theater
Svobodová, Pavlína ; JEŽEK, Vlastimil (advisor) ; MÜLLEROVÁ, Magdalena (referee)
The bachelor thesis Volunteering in the theater is focused on possibilities of engaging volunteers to the Czech theaters. As a volunteer is meant a person, who does a certain activity/work without a salary. The theoretical part is focused on the terminology of the topic and volunteering terms of law in the Czech Republic. The practical part shows particular steps of engaging volunteers including advantages and disadvantages of volunteering in theater ambience, it also introduces ways and tools to count the value of volunteers. In the last part of this thesis there is a description of cooperating volunteers with the Studio Hrdinů. The text is enriched with data which have been got from the survey made with volunteers from the Studio Hrdinů. The goal of this thesis is to highlight the importance of volunteering. The content of this thesis is an inspiring source of information for theaters, which are interested in cooperating with volunteers.
Project of building, renovation and adaptation of theatre
Hodonický, Václav ; JEŽEK, Vlastimil (advisor) ; PROKOP, Petr (referee)
This thesis deals with building or renovation of theatre building or adaptation of non-theatrical space into theatre. The project is examined in terms of director of the theatre or the person who is responsible for the result. First of all, basic terms are defined and the general requirements on future theatre are summarized. Than role of theatre artists and architects are described. They can get into trouble with each other when trying to meet their (sometimes contradictory) requirements. This is why it is necessary for the responsible person to deal with these contradictions. There are important and obligatory legal institutes and procedures being described in second chapter, especially procurements, fundraising and building procedures, which are held by the local building authorities. There are obligatory studies and concepts explained. The legal processes held during and after the building works are described. All of these institutes are examined here. There are four case studies of relevant projects brought in the third chapter to show how do the described procedures work in real praxis. These projects differ from each other in many ways, especially their size and nature, but there are many similarities also.
Marketing audit of the festival Divadelná Nitra
Surovková, Simona ; JEŽEK, Vlastimil (advisor) ; SYROVÝ, Daniel (referee)
Divadelná Nitra is an international theatre festival with over 20 years of tradition, which annually brings a selection of the best European productions of the season to Nitra. Visitors are offered a presentation of the top contemporary theatre productions, exceeding to dance, physical, visual and music theatre, new and inspirational art forms, rich accompanying and work programme, and many other art and cultural activities. The festival is an internationally recognized event and is of vital importance in the context of the current Slovak theatre. Yet, as many other non-profit organizations, it has been struggling each year to maintain a stable financial situation, and despite an enormous effort and an experienced management team, the festival cannot avoid some organizational problems. Several of them are related to marketing of the organization. The aim of this marketing audit is to analyze the current situation of the festival Divadelná Nitra, to evaluate the state of its own marketing activities, and, along with discovered results, to propose solutions that could help to improve marketing of the festival Divadelná Nitra.
Tools enhancing audience loyalty
Bouša, Jan ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
This thesis examines the issue of customer loyalty as a marketing discipline across industrial sectors and applies the gained knowledge in the environment of performing arts. It shows real experiences of companies and statistical data demonstrating the importance of loyal customers. It discovers the attitude of Czech theaters to this issue through its own survey and also refers to foreign research. The thesis is mentioning the topic of collecting personal data and CRM. In the practical and the largest part of the document is author writing about modern tools serving to maintain daily contact with the audience and occasional activities to support the relationships (social networks, e-mail marketing, club / loyalty program, SMS marketing, telemarketing, correspondence direct mail, web chat, special events, crowdfunding) and suggests the ways of their correct and effective use. The thesis underlines the potential of the particular tools in relation to the topic. Chapters about tools for enhancing audience loyalty are supplemented by successful examples of cultural and non-profit sector.
Box offices in Prague
Piliarik, Kateřina ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
This thesis is focused at theater box offices. The key aspects describing the merits and importance of the box offices are introduced such as: distribution of information, visual and location aspects of the box office, pricing policy, and marketing support. Furthermore the work concerns the audience segmentation and its development opportunities. The scope of the work is built up from general marketing knowledge towards the research analysis of five selected theater box offices in Prague. The theoretical part offers particular solution and discussion on the box office standing as a powerful marketing tool. The field work introduces selected box offices and researches the following criteria: appearance of the box-office, appearance of the ticket, distribution of information, and the marketing standards of theater souvenirs.
Internal communications in culture
Kravcová, Zuzana ; JEŽEK, Vlastimil (advisor) ; ČUŘÍKOVÁ, Tamara (referee)
Internal communication represents an often neglected part of public relations in both the commercial and the non-profit sector, even though it is exactly internal communication that can considerably affect not only organisation's functioning, but equally its prosperity and development. Lack of information and poorly adjusted processes of internal communication often lead to demotivation, passivity, frustration and lowered work performance of employees. Thus, internal communication does not only express the notion of effective flow of information from superiors to subordinates, it stands for a complex process that aims to clarify employees' attitudes and behavior within the organisation, creating and strengthening the feeling of togetherness towards the organisation and its culture. The following thesis presents the results of qualitative research in several cultural organisations - The City Theatres of Prague, The National Theatre and The Theatre faculty of the Academy of Performing Arts in Prague - and reveals how these organisations set and run their internal communication. It is focused on analysing accessible instruments and effective strategies of conducting internal communication regarding specific conditions within organisations in cultural sector.
PUBLIC SUPPORT TO CULTURE IN PÍSEK
Ruttenbacherová, Aneta ; JEŽEK, Vlastimil (advisor) ; KAŠPAR, David (referee)
The thesis is aimed at introducing the reader with the cultural policy of the Písek town and the cultural organizations operated by the town itself. The thesis comprises a brief description of general facts about the historical development and contemporary situation of the state and regional cultural policy, which represent the base materials for the cultural conception for 2005-2020 to which the thesis is also dedicated. The major part of the thesis comprises description of the particular organizations operated by the town - Centrum kultury Písek o. p. s., Sladovna Písek o. p. s. and Městská knihovna p. o. The main intent of the thesis is to describe to functioning of these cultural organizations and to try to find out what advantages and disadvantages the town has had by establishing Centrum kultury o. p. s. (an institution involving almost all major cultural organizations in the town). My thesis is based on the assumption that this step has been disadvantageous for the town as well as for the particular institutions.
INDIVIDUAL GIVING
Kašparová, Petra ; LEDVINOVÁ, Jana (advisor) ; JEŽEK, Vlastimil (referee)
Only a few cultural organizations in the country are devoted to development and continual work with individual fundraising. Many other cultural NGOs stands at the beginning of creating a strategy and planning individual fundraising in general. For this reason, this diploma thesis deals with potential and usable strategies in individual fundraising, donors motivation based on Czech surveys, case studies of cultural organizations with the potential in individual giving and other aspects. The summary should provide basic knowledge framework for the creation of strategies for cultural organizations that may find out desire and motivation to pursue potential of individual fundraising in the future. This thesis seeks to change stereotypes in thinking about individual fundraising as a way of raising funds without the potential and historical context.

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See also: similar author names
5 JEŽEK, Václav
2 Ježek, Vladimír
5 Ježek, Václav
1 Ježek, Vít
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