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Influence of the revitalization of the lower area of vítkovice on the tourism of the moravian-silesian region
Mojžíšová, Kristýna ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
The brownfields are described from theoretical point of view in the theoretical part of my bachelor´s thesis. The timelines of the visit rates of the Lower area of Vítkovice Moravian-Silesian Region and another four chosen attractions in the region are analysed in the practical part. The aim of this thesis is to analyse the number of visitors of the Lower area of Vítkovice and then look for links in between the visit rates of Lower area of Vítkovice and the overall visit rates of the Moravian-Silesian Region. Furthemore the continuity in between the number of visitors of the object and the turnout of the four chosen attractions is being examined in the thesis.
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Improvement proposal of tourist orientation system in public transport system in Prague
Černin, Jakub ; Jarolímková, Liběna (advisor) ; Burda, Petr (referee)
This bachelor thesis deals with analysis of informations systems used in the system of Prague´s public transport, focusing on foreign visitors. Improvement proposal is consequently provided. In the first part are explained tourists needs and importance of public transport in Tourism. The second part includes information about basic characterstic of information systems used in public transport systems. In the third part is described Prague´s public transport system, including analysis of information systems of each subsystem. The fourth part describes improvement proposal of information system itself, focusing on foreign visitors, based on mentioned analysis and comparation with other systems of pulic transport.
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Possibilities of studying tourism under the Erasmus+ programme for students from the University of Economics
Knopová, Patricie ; Jarolímková, Liběna (advisor) ; Indrová, Jarmila (referee)
This thesis examines the possibilities of studying tourism at partner universities of the University of Economics in Prague participating in the Erasmus+ programme. The aim of the thesis is to find universities which could offer new tourism courses for students from the University of Economics in Prague while studying abroad. To achieve this, the offer of tourism courses among all partner universities of the University of Economics in Prague was analysed. The analysis showed that the University of Economics in Prague does not have bilateral agreements involving tourism studies with some of the partner universities. These agreements lack the possibility of studying tourism at one level of study, campus or faculty on which tourism is taught. To facilitate negotiations on new bilateral agreements, it has been proposed to add specific tourism courses taught in English. Another aim of this thesis is to propose modifications of the tourism courses taught at the University of Economics in Prague, which should ensure easier recognition of the subjects studied abroad into the group of compulsory courses. To achieve this goal, the most frequently taught tourism courses were found. These courses were afterwards compared with similar courses taught at the University of Economics in Prague. However, the comparison showed that specific adaptations could not be recommended. The main contribution of this work is the examination of the current situation for outgoing tourism students and suggestions for improvements of this situation.
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Potential of Prague theatres in domestic and incoming tourism
Dvořáková, Nikola ; Jarolímková, Liběna (advisor) ; Netková, Jarmila (referee)
The main goal of this thesis is to evaluate the fulfillment of the potential of Prague theatre institutions in the domestic and incoming tourism of the Czech republic, to find the most significant Prague theatre institutions and compare the way they present their offer with institutions in competitive destinations. The first two chapters introduce the cultural tourism in general, in the Czech republic and in Prague. The following chapter describes the offer of Prague theatres and the fulfillment of its potential, where the evaluation is based on the results of a research, carried out by the author herself. The last chapter presents a comparison of presentation on websites of chosen theatres in Berlin, Dresden and Vienna with Prague.
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Prague City Tourism Organization and Its Importance for Tourism in Prague
Kozár, Jan ; Vaško, Martin (advisor) ; Jarolímková, Liběna (referee)
The aim of this bachelor thesis was to analyse the activities of the Prague City Tourism organization which represents an important business concerning the incoming tourism field in Prague. A particular emphasis was put on the Visitor Services department, especially on the tourist visitor centres which are administered by it. Within the analysis, statistical data on the incoming tourism in Prague from 2015 and 2016 were processed using the comparison method. Within the bachelor thesis, the tourist pass called Prague Card was also presented. In the practical part a S.W.O.T. analysis of the visitor centres was done, based on Prague City Tourism environment knowledge and the secondary data analysis. Furthermore, there was a primary research performed by the author (using mainly the questioning method) which took place in visitor centres in Prague. The figures obtained during the research were evaluated in the thesis as well. An insight into the future of Prague City Tourism was also given in the practical part. Using every piece of knowledge mentioned, several measures were suggested in order to optimize the operation of visitor centres and the Prague Card product.
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Tourism development in the region of Central and Eastern Europe
Vlaháčová, Lucia ; Jarolímková, Liběna (advisor) ; Kvítková, Zuzana (referee)
The aim of this thesis is to evaluate development of international tourism in the subregion Central and eastern Europe from 1990 to present and to estimate future trends in this area. Mentioned objectives are achieved by monitoring of key indicators of international tourism and by analysis of selected selective factors of tourism development. Using secondary data and correlation analysis, the thesis measures level of fulfillment of hypothesis stated at the beginning. Thus, the thesis focuses on objective part of selective factors of tourism development only. The results show strong correlation between selected variables. In conclusion, the thesis sets out factors with the greatest impact on future tourism development in the subregion.
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Evaluation of possibilities of using Czech crafts in tourism supply
Sládková, Hana ; Jarolímková, Liběna (advisor) ; Petrů, Zdenka (referee)
The aim of the thesis is to characterize the ways of using Czech crafts in the tourism supply and their current state of involvement in the offer. The thesis also aims to evaluate the importance of craft markets focusing on Český Krumlov, representing one of the ways in which crafts are involved in the supply. The theoretical part describes the integration of Czech crafts into tourism and divides individual folk crafts by material. The practical part deals with ways of using Czech crafts in the tourism supply and outlining measures leading to the improvement of their current state. Furthermore, in the practical part there are interviews with craftsmen leading to the evaluation of the importance of historical markets and the interest of tourists in individual folk crafts.
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Gamification in tourism
Kondratenko, Anna ; Jarolímková, Liběna (advisor) ; Kvítková, Zuzana (referee)
The diploma thesis is focused on gamification and possibility of using gamification elements in the field of tourism. The aim of this work is to present gamification as a tool for influencing tourist behavior and to design an own product with gamification elements. In the theoretical part of the thesis a definition of gamification is analyzed alongside with the game elements and game thinking, which constitute the essence of this phenomenon, and the types of motivation of players and travelers are presented. Subsequently, a framework for gamification design is described. The fifth chapter defines the basic notions of tourism and introduces ways of using gamification in tourism. The theoretical part ends by chapters six and seven, where possible risks of using gamification as well as the most successful examples of its implementation are described. The practical part is devoted to the description of a new gamified product including graphic design and the timetable of introduction of the application to the market.
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The impact of attending the Pioneer organization events on the attitude to tourist activities
Zouharová, Kateřina ; Jarolímková, Liběna (advisor) ; Suchan, Pavel (referee)
The aim of the bachelor thesis is to find out by means of a questionnaire survey if the attending of the Pioneer organization events has had some positive impact on the attitude to touring. The first part of the thesis is focused on the explanation of the main terms, description of the history and activities of the Pioneer organization and events which this organization arranges including a brief description of other children and youth organizations engaged in some form of tourist activities. The second part of the thesis introduces the evaluation of the questionnaire survey and the summary of the discovered results.
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Diversity of Education in Tourism Field at University of Economics in Prague and Management Center Innsbruck
Šetková, Eva ; Jarolímková, Liběna (advisor) ; Abrhám, Josef (referee)
The aim of this bachelor thesis is to compare effectiveness and usefulness of education in tourism field at University of Economics in Prague and at Management Center Innsbruck. Theoretical part of the thesis defines methods of education at university level, focuses on unification of university study programs in the European Higher Education Area and also describes history of education in tourism field at stated educational institutions. Practical part develops more the topic about bachelor study programs. Entrance procedure and offer of courses related to tourism at University of Economics in Prague and at Management Center Innsbruck are analyzed. Followed by qualitative survey among students and teachers, the overall satisfaction with the bachelor study programs on these institutions is being researched. Comparison of the education of tourism and potential transfer of effective elements into the teaching and possible impulse for improving the approach to the teaching of tourism should be a contribution of this bachelor thesis.
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