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Strategic Analysis of TKZ Polná, Ltd.
Jouklová, Dagmar ; Fiala, Roman (advisor)
The aim of this thesis, which is titled Strategic Analysis of TKZ Polná, Ltd. is to perform a strategic analysis in this company and then suggest some possible recommendations. The theoretical part presents analytical methods and tools, which are suitable for analysis of the internal and external environment of the company. In the practical part, these methods are applied to the company. The analysis results from the practical part are then summarized in the SWOT analysis, where the individual factors are evaluated using the EFE and IFE matrix. The values from these matrices are recorded in the TOWS matrix, which allows to suggest possible strategic recommendations or new strategies for future development of the company.
Business Culture in Selected Company
JOUKLOVÁ, Dagmar
The theoretical part of this thesis describes the importance and the attributes of the business culture, its dimensions according to Geert Hofstede and regularity in knowledge economy. The practical part focuses on the research itself in selected company. The selected company is company TKZ Polná, Ltd. This company is a renowned Czech producer of construction and furniture hardware and it is based in the Vysočina Region. The needed information is obtained using the questionnaire (VSM 94) among the employees and other heads of departments. According to the results of the questionnaires is characterized the corporate culture with the help of the specifications of their critical dimensions. On this basis are proposed changes that should lead to improvements - the shift to a knowledge economy.

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2 Jouklová, Dagmar
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