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Design and innovations: Conditions and qualities of cooperation between companies and designers
Matějková, Kamila ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The diploma thesis deals with design as part of creative economy and design in the context of corporate innovations. The aim is to analyze the conditions and qualities of cooperations between companies and designers in the Czech Republic, to identify barriers to effective collaboration and to propose steps leading to development of cooperation between businesses and designers. Tool for the analysis is research in the form of a questionnaire survey among Design Competitiveness programme participants, which the agency CzechTrade implemented in 2013 and 2014 to support projects of cooperation between companies and designers. Conditions and qualities of cooperation is explored in the following aspects: establishment of cooperation, objectives and results of the collaboration, progress of the cooperation and obstacles to effective cooperation. The research is complemented by a case study of a specific project of such cooperation, the development of a new product line by the Mikov company.
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Conversion of industrial building into cultural site used for theatrical purposes and scenic dance
Tanzerová, Eliška ; Lindner, Milan (advisor) ; Hucková, Barbara (referee)
The bachelor thesis is focused on conversions of industrial buildings into cultural sites which are used for purposes of theatre and scenic dance. The goal of the thesis is to analyze and evaluate condition of these real industrial monuments in the Czech Republic. Several selected objects are compared with examples from abroad and suggestions for improvement or opportunities for possible further development are discussed. The main objective of this thesis is a theoretical definition of industrial buildings and their categorization. Furthermore, the history of industrial heritage and the beginnings of its heritage protection are investigated. The thesis briefly summarizes transformations of the architecture which is related to industrial buildings primarily in the course of the last century. Further, the possibilities of transformation of industrial sites and their animation are discussed. Economical and socio-economic aspects of these aforementioned projects and possibilities of their new use are an important part of the thesis. The following practical part is focused specifically on the Ponec theatre and afterwards, similar examples of conversions in the Czech Republic are outlined. The aim of this practical part is to compare and apply the findings from the analysis of the historical, functional and economical aspects of this selected object from abroad into the example of the Ponec theatre.
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Using the tools of marketing comunication for crowdfunding campaine od association ArtproProstor
Strnadová, Anna ; Pešek, Ondřej (advisor) ; Hucková, Barbara (referee)
Nowadays crowdfunding is a new phenomenon for gaining funds. Many organizations, even individuals use it for their new, creative and innovative ideas. This thesis describes concrete crowdfunding campaign Let´s make the old spa live again of association ArtproProstor. The aime of the thesis is to determine, which instruments of marketing communication are the most effective for succesfull crowdfunding campaine finishing. The thesis also serve as an inspiring for those who decided to use type of funding. They can find here recommendation for successful campaine.
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Project Teribear nonprofit organizations Tereza Maxová Foundation
Stoklasová, Anna ; Hucková, Barbara (advisor) ; Malcová, Zuzana (referee)
This Bachelor´s Thesis concentrates on analysis of the project called Teribear by Tereza Maxová Foundation, which is devoted to children growing up in institutional care. The thesis is divided into two sections, the theoretical part describes the non-profit sector in the Czech Republic with regard to specifics of foundations, methods of financing and legislation. Furthermore, it defines important terminology in marketing communication and foundation branding. The applied section based on theoretical knowledge compiled in the theoretical part. First of all it depicts the activity of the Tereza Maxová Foundation, its economy and the creation of the Teribear project. Later, it portrays the analysis of marketing communication project, supplemented by a questionnaire survey. In conclusion, based on this analysis, suggestions of other ways and possibilities of development of the marketing mix and foundation branding are made.
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Maranatha: the non-profit organization and marketing
Thomas, Anna ; Hucková, Barbara (advisor) ; Malcová, Zuzana (referee)
This Bachelors Thesis is concentrated on the specifics of marketing communications of a Christian non-profit organization. The objective for this Thesis is to grasp the effectiveness of the used communication tools. The theoretical section maps out the non-profit sector in the Czech Republic, describes the current legal platforms for non-profit organizations, and takes into consideration the new legal adjustments. Then it defines marketing terminology, the forms of communication used by non-profit organizations, and the usability of web pages. The applied section brings forth the Christian organization Maranatha, a marketing mix of two of the companies chosen projects making a comparison of the communication tools with the fundraising project of the humanitarian organization ADRA. The conclusion includes an evaluation of the communication tools used, including the web page, and suggestions for improvement.
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Punk subculture in the Czech environment
Buociková, Eliška ; Hucková, Barbara (advisor) ; Šubrt, Daniel (referee)
Thesis deals with punk subculture involuntarily acting as innovative element of the commercial market. It addresses the question of the essence of punk subculture, and focuses on the question whether the penetration of punk elements into the commercial environment affect the essence of punk. Aim of the thesis is also to find out how punk elements in the environment of mass culture are perceived by young people outside the punk subculture. The theoretical part explains the basic concepts and contexts within a given topic. It also describes the process of punk elements penetration into market environment and its influence within the fashion and music industry. The practical part, which is based on the results of qualitative and quantitative research, respectively research probes, describes the state of the issue in the Czech Republic.
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Presentation of Czech culture abroad - export options of Czech alternative music
Rejchrt, Oskar ; Hucková, Barbara (advisor) ; Šubrt, Daniel (referee)
This Bachelors thesis is focused on exploring options, how to support the export of contemporary Czech alternative music. Author of this thesis is exploring how music export offices are working in abroad and why the export office does not exist in the Czech Republic. The introductory part is devoted to the supporting forms of Czech alternative music from the public sector, the private sector and from the EU funds. It is followed by a description of the current phase of development of Czech music export office and description of current efforts for its establishment. The third passage of theoretical part describes several selected export offices in abroad. The practical part analyzes two selected export offices in abroad and one functional Czech export project. In the end, the author formulates his own suggestions and advices for the emerging Czech export office, based on previous findings and analysis.
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Coworking – Present Theory and Practice Based on the Examples of Specific Centres and their Users
Mašínová, Johana ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The theoretical part of the thesis outlines the entire topic from the broad perspective created namely by foreign publications. Then the thesis presents the theories of two American sociologists whose conclusions represent the anticipation of the subject analysed here. This is followed by the definition of coworking and its brief history, the perspectives on it that management has adopted by comparing coworking to clusters as defined by Michael Porter. The purpose of the practical part of the thesis is to describe the functioning of coworking in real life situations, this from the perspective of the managers (or owners) of coworking centres, and their users. The data was obtained by quality and quantitative research, namely by multicase analysis and questionnaires data analysis. Individual chapters of the thesis describe conclusions reached from this research. The conclusion of the thesis summarizes the most important facts and results obtained by the research, it also confirms the hypothesis which was the basis of the thesis.
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Image Seen by Touch.
Kořenková, Silvie ; STECKER, Martin (advisor) ; Hucková, Barbara (referee)
My final diploma thesis represents the theme "Image Seen by Touch." with subtitle "Blind Art Focusing on Photography." I define art for blind people and its history focusing primary on the contemporary art and its perception. My interest is how to transform Art for blind people and its technical parameters. I focus on authors dealing with such artworks and their contribution to the Blind Art. My aim is to find out whether I can succeed as a photographer for the blind people. It is a kind of photography that cannot be seen but can be touched - i.e. visual medium.
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Advertising design: Case Study
Jancík, Róbert ; Hanzlík, Jan (advisor) ; Hucková, Barbara (referee)
The aim of this thesis is with use of case study to describe and subsequently create audiovisual advertising spot for a particular sponsor. Advertising spot should be created efficiently focusing on costs, so target group would be tempted to buy advertised product as much as possible. At the beginning of the work in theoretical part is basic theoretical knowledge of marketing, advertising history, advertising legislation regulation and advertising is also characterized as part of the creative industries. On this theoretical background is linking practical part in which are proposed three options for creating audiovisual spot and subsequently using the methods of management decision making the most appropriate option is selected. In conclusion, we have created the very commercials based on defined process and selected variant.
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