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Kontingenční tabulky a jejich využití ve výzkumu Huřťák, Ladislav ; Hebák, Petr (advisor) ; Průša, Milan (referee) Diplomová práce se zabývá kontingenčními tabulkami a jejich využitím v sociologických a marketingových výzkumech. Nejprve je stručně zmíněna historie a současnost těchto výzkumů. Poté jsou představeny typy proměnných. Dále jsou popsány problémy spojené s kategorizací dat a následně je pozornost věnována prezentaci a analýze kategoriálních dat. Jsou zmíněny nejčastěji používané testy nezávislosti a míry závislosti. S pomocí čtyřpolní tabulky jsou ukázány různé přístupy k statistické indukci - je porovnán bayesovský a klasický způsob uvažovaní. Jedna z kapitol je věnována korespondenční analýze. Aplikační část diplomové práce tvoří sociologická analýza pracovní orientace občanů USA. Data byla získána při General Social Survey 2006. Jsou zkoumány faktory ovlivňující motivaci k práci. Studie má dvě hlavní témata. Udržení osvědčených zaměstnanců ve firmě a závislost ročního příjmu na dosaženém stupni vzdělání. Detailed record

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