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Možnosti marketingové komunikace finanční společnosti Hrstková, Kristýna ; Koudelka, Jan (advisor) ; Motyčka, Luděk (referee) Práce popisuje možnosti marketingové komunikace finančních společností na českém trhu. Blížeji se zabývá určitými doporučeními, které se týkají především oblasti reklamních kampaní. Je doplněna marketingovým výzkumem - konkrétně dotazníkovým šetřením, který se zabývá profilem typického klienta splátkových společností na českém trhu a charakteristikami typického úvěru, který je pomocí této možnosti financování, čerpán. Detailed record

See also: similar author names
4	Hrstková, Kateřina
3	Hrstková, Klára

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