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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The marketing strategy of LINET Ltd. for the Slovak market
 Vanková, Ivana ; Zamykalová, Miroslava (advisor) ; Horová, Pavlína (referee)
The bachelor thesis deals with the marketing strategy of LINET Ltd. on the Slovak market. Sales of medical products of the company in the Slovak Republic are too low in comparison with the Czech Republic, that's why the aim of the thesis is mainly to suggest marketing arrangements which should increase the saleability. The Slovak market is looked after by the distributor company BASCO SK Ltd. which is the exclusive sales representative of the company in the Slovak Republic. The thesis is based on the analysis of the business environment of Slovakia which is the base for suggested recommendations. Proposed changes are always applied to the particular policy of the marketing mix. These are product, price, distribution and promotion policies.
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2 HOROVÁ, Petra
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