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Determinants and origins of chinese consumer society
Horňáková, Petra Sofia ; Skřivan, Aleš (advisor) ; Tajovský, Ladislav (referee)
This study provides institutional and economic analysis of the phenomenom of consumerism in China. It identifies confucianism, maoism and dengism as key determinats of its development. As confucianism as well as maoism both declined consumerism as way of life from cultural point of view consumer society could develop in China only after ideological redefinition of what socialism is. As in 1979 chinese socialism was defined as system generating material wealth consumer society together with rapid economic growth started arising. From economic point of as China was agrarian economy with low rate of urbanization only after deep structural economic changes consumerism could arose. That happened after 1979. Deng Xiaoping reforms proved to be key break point for rising Chinese consumer society.

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2 Horňáková, Pavla
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