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Rozvoj venkovské turistiky v Pardubickém kraji se zaměřením na využití koní
Holánková, Agáta
This diploma thesis researches the current situation in the field of rural tourism development with a focus on the use of horses in the Pardubice Region. The first part of the thesis characterizes the Pardubice region itself, the state of tourism and the current offer of forms of rural tourism and equestrian tourism in the Pardubice region. The second part of the work is dedicated to the survey of active enterprises operating rural tourism with the use of horses, as well as the current demand from the public. The research was carried out using a questionnaire and the results were presented using graphs and tables followed by verbal comments. Based on the results, a SWOT analysis was compiled and subsequently some possibilities were proposed for the development of rural tourism using horses in the Pardubice region.

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