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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Methods of customer lifecycle optimisation
 Hlaváčová, Linda ; Střížová, Vlasta (advisor) ; Chytilová, Marie (referee)
If the e-shop wants to have loyal customers, they have to begin actively build the relationship with them. This master thesis discusses the methods by which can e-shop start working on building a strong customer relationship and put it in the context of modern trends in online marketing and current advanced communication technologies. Customer lifecycle optimisation which is closely related with data analysis, communication, online marketing and business process improving is not yet very known topic in the Czech Republic. It is so despite the methods aren't difficult to learn new tools or other entry barriers. Master thesis should provide the e-shop owners and their marketers with comprehensive guide how to apply the knowledge about the customer lifecycle to their e-shop.
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Link profile analysis
 Hlaváčová, Linda ; Mittner, Jan (advisor) ; Vidim, Jaroslav (referee)
Complying of basic SEO principles and methods has belonged to main pillars of on-line propagation for several years. These days the biggest competition takes place in the sphere of off-page factors - mainly the quality and amount of backlinks is important. The purpose of this work is to suggest methodology of basic analysis of link profile. With this mothodology one can explore what links lead to a page, their amount, characteristics and their quality. This methodology can be used to analyse the competitors SEO activities. To introduce the problem, the teoretical part of work is dedicated to SEO, linkbuilding methods and the links characteristics and link profiles. Practical part describes the most used tools od link profile analysis, work with Majestic SEO tool and suggestion of methodology of link profile analysis. The methodology is demonstrated on two websites.
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See also: similar author names
4 HLAVÁČOVÁ, Lucie
11 Hlaváčová, Lenka
4 Hlaváčová, Lucie
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