National Repository of Grey Literature 93 records found  beginprevious76 - 85next  jump to record: Search took 0.01 seconds. 
Tourism Products in the Regions of the Czech Republic (Central Moravia and the Jeseníky Mountains)
Ošťádalová, Irena ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The aim of the bachelor's thesis is to analyze the offer of tourism products in the tourist region of Central Moravia and the Jeseníky Mountains and to find out whether the potential of the region for the creation of these products is fully exploited. Moreover the thesis confronts the current product offer with the demand and evaluates to what degree the offer meets the demand. Based on the results of the analysis, some new tourism products, whose implementation would contribute to full exploitation of the potential of the region and to better meeting of the demand, are drawn up.
The utilization of potential of the region Pěnčínsko for tourism development
Kořínková, Dana ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
This thesis analyses the potential for tourism development in the region of Pěnčín near Jablonec nad Nisou- current supply of the tourism porducts, unexploited potential, planned projects and investments. The questionnaire research among the locals is also part of the analysis. It should demonstrate the attitude of locals to tourism and its possible development. This analysis and findings from the theoretical part of thesis are used for suggestion of tourism operating in this region.
The IATA's Position and Impact on the Development of Aviation
Ďuraňa, Tomáš ; Vaško, Martin (advisor) ; Herget, Jan (referee)
The bachelor thesis briefly defines air transport within the transport sector. It focuses on institutions dealing with development and support of aviation at the international level, especially the organization of IATA. The thesis characterizes its position and describes the impact of its actions and measures in the aviation industry.
Impact of the introduction of the euro on tourism
Lichter, Michal ; Herget, Jan (advisor) ; Petrů, Zdenka (referee)
The thesis analyzes the positive and negative impacts of the introduction of the single currency euro on the tourism industry. The first part deals with the general specification of tourism and its position in the world economy. Second section introduces monetary integration and the positive and negative effects on the industry. The practical part analyzes individual tourism indicators before and after the introduction of the euro in the chosen country, Spain. The purpose of this example is to evaluate whether the changes of indicators were caused by the adoption of the single currency.
Supply analysis of travel agency
Svobodová, Eliška ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis pursues the supply analysis of the travel agency Vivamonde. The first part defines the basic terms from the tourism, especially the terms connected with the legislative level of the operation of the travel agencies. There is generally characterized supply in the tourism industry placing emphasis on supply of the travel agencies. Practical part is dedicated to the description of the travel agency and of the analysis of its products and services.There is mentioned its narrow specialization on the destination of Turkey and there are shortly described resorts offered by Vivamonde. Holiday packages are analyzed in term of the type of the holiday package and offered transportation, accommodation and food and beverage service. In the last part of thesis are mentioned payment conditions and there is described the promotion and sales support of the travel agency.
The role of important personalities in development of tourism in Prague (Franz Kafka)
Kučerová, Markéta ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The topic of the thesis is the importance of Franz Kafka for the tourism in Prague. The first part is dedicated to the life and work of Franz Kafka, his importance in the foreign countries and places where Kafka lived and stayed. The second part is analytic and is concerned with how Prague take advantages of the name of Franz Kafka, which places and institutions profit from his legacy and in which way. The last part collects data from Prague incoming travel agencies and finds out which of them offers Franz Kafka tour and how the tour is being promoted. An evaluation is also part of the work.
Suggestion of sightseeing tours in the selected city in the Czech Republic (Mladá Boleslav)
Rejmonová, Lucie ; Jarolímková, Liběna (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis is to create a coherent set of tours for visitors to the town Mladá Boleslav. The theoretical part of this study deals with potential in the tourism industry (general charakteristics, history and tourist attractions of the city) and with theme of urban tourism. In the analytical part is elaborated extensive analysis of city traffic and services associated with routes. The main point of the bachelor thesis is proposing of sighseeing tours, which are based on results of analysis. Part of this thesis is the design of promotional materials created for the routes. These promotional materials will be a comprehensive tourism product.
Creating sightseeing tour to the selected destination
Čambálová, Lucie ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The aim of this bachelor thesis was to create innovative, cost effective sight-seeing tour, where active learning about Thailand is daily alternated by rest at sea. Destinations are selected in an unusual combination, which currently are not offered by any travel agency. The tour is also characterized by an appropriate combination of air, road and water transport and interesting excursions, which are included in the price.Bachelor thesis is divided into two main chapters. The first chapter is devoted to the fundamental concepts that need to be well understood for the subsequent orientation in this thesis. The second chapter is dealing with the creation of the sightseeing tour to Thailand. In conclusion of this bachelor thesis it is considered if a target have been met and attachments make up the chapters of photos, spreadsheets and other important information.
The Analysis of the Offer of Travel Agencies in View of the Chosen Destination
Hendrychová, Tereza ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The dissertation The Analysis of the Offer of Travel Agencies in View of the Chosen Destination is aimed at the comparison and evaluation of the offer of chosen travel agencies. In particular terms the topic is a comparison of ski tours to Italian Dolomites. The goal was to judge whether an offer of Czech travel agencies tours is sufficient on the Czech market. The first chapter explains basic terms concerning tourism. Then the characteristics of the destination Dolomites and the analysis of particular travel agencies follow. The last chapter offers the comparison of offers from the point of view of several criteria. On the basis of discovered data the introductory hypothesis was confirmed, respectively that the offer of ski tours on the Czech market is sufficient.
Analysis of supply of travel agency Fischer
Gerlová, Martina ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
The thesis is focused on an analysis of supply of travel agency Fischer. The opening part is based on theoretical conception, where the most important basic terms are defined. It includes the definitions of basic terms from the tourism industry including travel agency, tourist, holiday package, the term "supply of tourism" and "supply of travel agency". The main part includes the supply analysis which contains the destinations, forms of transport, food and beverage services and also the specific services supply typical especially for travel agency Fischer. In the last part, the whole supply of the travel agency is evaluated.

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