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 Hejný, Jakub ; Lohr, Václav (advisor)
This thesis deals with social network analysis for the needs of public relations from the perspective of the company. The thesis also specifies conditions and ways of dat collectin on social networks (Facebook, LinkedIn, Twitter). The output analysis should be used as a support tool. This thesis deals with social network analysis of their usefulness in public opinion surveys for the development needs of management. The output analysis should be used as summary of the recommended ways how to present a company to a customer.At the same time, the analysis should define the effectiveness of the use of individual social networks of their influence on the development of the company's results.
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See also: similar author names
1 Hejný, Jan
2 Hejný, Jaroslav
2 Hejný, Jiří
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