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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Cooperation between municipal libraries of Náchod region and Municipal library in Náchod - from the beginnings of cooperation to the present
 Havlová, Klára ; Římanová, Radka (advisor) ; Buřilová, Marcela (referee)
Cooperation between municipal libraries of Náchod region and Municipal library in Náchod - from the beginnings of cooperation to the present Klára Havlová Abstract (in English) The theme of the work is the description of the historical development, current situation and possible development in cooperation of municipal libraries in Náchod region. The first part describes the development of the municipal library in Náchod from its beginnings to the present state. In addition, the work describes the development and characteristics of services in Nachod library services in relation to its readers and visitors, and especially the history and development of services for other libraries in the region focusing on the performance of the regional functions of teh library. In the third section, the development and the present situation in the municipal library in Nový Hrádek is outlined and specific examples of cooperation of the municipal library and the municipal library in Náchod are descibed. The final part of the work describes the possible threats to the good functioning of cooperation and indicates the likely direction for the future.
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Marketing and product development in human resources agency
 Tomšíčková, Tereza ; Vávra, Oldřich (advisor) ; Havlová, Klára (referee)
The topic of this thesis is to analyze marketing activities and an analysis of new product development by personnel consulting companies in the B2B market. As part of this paper the marketing communication is approached and the development of of a new service mapped in detail. This new product has been succesfully launched to market during the preparation of this thesis. The theoretical part serves as the basis for a practical part, approaches HR agencies environment and features of the B2B market. It also describes marketing theory with specifics for marketing of services and B2B marketing. The practical part presents selected personnel consulting organisation and introduces its marketing activities. Furthermore it focuses on marketing analysis of the situation and new product development and its launch on the market. The thesis uses mainly the method of scientific description and analysis, based on internal company resources and also interviews with experts on given topics among company representatives.
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See also: similar author names
8 HAVLOVÁ, Kateřina
3 Havlová, Kamila
8 Havlová, Kateřina
2 Havlová, Kathryn
4 Havlová, Kristýna
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