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Řízení IS/ICT se zaměřením na sourcing služeb informačního systému
Šebesta, Michal ; Voříšek, Jiří (advisor) ; Havlíček, Zdeněk (referee) ; Příklenk, Oldřich (referee) ; Král, Jaroslav (referee)
Research on outsourcing has been around for several decades, while recent evolution in the information systems discipline towards ICT service commoditization significantly changes the context of decision-making. Services that are available on-demand via the Internet allow organizations implementing functions they demand in a fraction of time. This trend represents a chance for organizations seeking to use advanced ICT services without a need of major investments. Problem is the current lack of guidelines and tools for managing ICT services and their outsourcing. Given the trends on the ICT service market, it is expected that much of the IT management in the future will encompass the ICT services and utilize service-level structures. Methods currently available are either too broad or encompass only small part of the whole problem. Ad-hoc or unsound decisions in this area might cause major complications in terms of quality, usability, integration, and consequently influence total cost of organizational IT. Organizations need to either revise existing models or propose and implement completely new models to manage their IS/ICT. This thesis deals with the management of IS/ICT with focus on the ICT services outsourcing. It discusses available sourcing models in the literature and links them to the various interconnected areas. Based on these areas, it presents an integrated view on IT outsourcing strategies. Most importantly the thesis proposes an original concept for decision-making about outsourcing of ICT services named the SOURCER framework. This approach utilizes the presented outsourcing strategies, and introduces a complex methodology and decision-making criteria that will assist organizations with selection of ICT services in order to maintain and manage a most suitable ICT service portfolio. The decision-making is based on four essential viewpoints: function, costs, time, and quality. These viewpoints are discussed, individually analyzed, and serve as a basis for further research. The whole framework is developed and validated according to Design Science Research Methodology (DSRM). Individual components are evaluated using a survey among a group of selected IT managers. Proof of concept is then established by a case study on framework use in a real organization. This case study covers strategy specification, business--IT alignment, specifying service architecture and its interconnections, outsourcing, and management of the ICT service portfolio.
Application development for iOS
Fialová, Tereza ; Havlíček, Zdeněk (advisor) ; Stočes, Michal (referee)
The main aim of this bachelor thesis is development of applications for mobile iOS operating system from Apple. The theoretical part deals with the study of documents and defining the syntax of programming languages and their subsequent evaluation. The following information are about the different versions of the operating system iOS. The practical part defines the terms of insolvency and matures / withdrawal. Next part is development of the application from website design after the application code. Finally is a summary of the whole thesis and recommendations.
Sales marketing of cellphones
Cvrk, Marek ; Havlíček, Zdeněk (advisor)
Object of this bachelor's labour is explain sales marketing of cellphones. Comperation of single brands marketing and how customers perceive it. Explain what is marketing.
Methods of collecting and processing of data in www environment
Masner, Jan ; Havlíček, Zdeněk (advisor)
The thesis deals with theoretical basis for the dissertation. Firstly, the terms data, information and knowledge are characterized. Then, the current state and development of web technologies on client and server side is explored. Moreover, the analysis of current state of art deals with Content Management Systems and their approach to information content management. Besides that, contemporary research papers in the desired field were studied. On the whole, forthcoming methodical procedure and a dissertation hypotheses are proposed.
Cloud computing technology framework and reducing risks
Akrir, Khaled Ali Ahmed ; Havlíček, Zdeněk (advisor) ; Macák, Tomáš (referee)
The thesis investigates, in a qualitative way, the vectors that contribute to cloud computing risks in the areas of security, business, and compliance. The focus of this research is on the identification of risk vectors that affect cloud computing and the creation of a framework that can help IT managers in their cloud adoption process. Economic pressures on businesses are creating a demand for an alternative delivery of the model that can provide flexible payments, dramatic cuts in capital investment, and reductions in operational cost. Cloud computing is positioned to take advantage of these economic pressures with low cost IT services and a flexible payment model, but at what risk to the business? Security concerns about cloud computing are heightened and fueled by misconceptions related to security and compliance risks. Unfortunately, these security concerns are seldom, expressed quantifiably. To bring clarity to cloud computing security, compliance, and business risks, this research focuses on a qualitative analysis of risk vectors drawn from one-on-one interviews with top IT experts selected. The qualitative aspect of this research separates facts from unfounded suspicions, and creates a framework that can help align perceived risks of cloud computing with actual risks. The qualitative research was done through interviews with experts and through the survey to measure risk perceptions about cloud computing using a Likert scale. The decision-making model and the framework created by this research help to rationalize the risk vectors on cloud environments and recommend reducing strategies to bring the IT industry one step closer to a clearer understanding of the risks-tradeoffs implications of cloud computing environments.
ICT support for regional development
Očenášek, Vladimír ; Havlíček, Zdeněk (advisor) ; Vostrovský, Václav (referee)
There are many of different rankings in the world, which relate to information and communications technology. For example, United Nations e-Government survey evaluates expansion of e-government administration in 193 countries in the world every two years and publishes worldwide ranking of EGDI (e-government development index). Since 2003 web portals of the capitals of the largest countries in the world are evaluated evaluated by - Digital Governance in Municipalities Worldwide (Holzer et al., 2014) every two years. This rating is organized by the "The E-Governance Institute" which is part of Rutgers University Newark. Prague (15 in) was included for the first time in 2007. Prague was ranked in excellent 2nd place in 2009, in the period 2011 - 2012 was in 4th place and in the period 2013 - 2014, Prague ranked 10th. Our methods of evaluation are based on methods of Digital Governance in Municipalities Worldwide, which is focused on regional web portals. We evaluated 6 regional web portals using 40 parameters in the area privacy, usability, content, services, citizen and social engagement. For instance, we evaluated if web portal provides: online publications, multilingual access, GIS, calendar of events, searchable database of articles, accommodation reservation etc. For evaluation of regional web portals, we chose two regional touristic headquarters (Centrála cestovního ruchu -- Jižní Morava (www.ccrjm.cz), Jihočeská centrála cestovního ruchu www.jccr.cz)), one regional touristic web (Posázaví - vítejte v turistickém regionu kolem řeky Sázavy (www.posazavi.com)), two Austrian web portals, which represents cross-border cooperation between Austria and Czech republic (Urlaub am Bauerhof -- dovolená na selském statku (www.agroturistika-v-rakousku.cz), Rakousko -- přijeďte a ožijete (www.austria.info/cz)) and official touristic web portal of Switzerland (Officielle Website von Schweiz Tourismus (www.mojesvycarsko.com)). As it turned out during our model usage, which took into account five important areas, level of regional web portals significantly differ. Some criteria are fulfilled across the all sites, but some of them are partly or completely missing. Individual solutions therefore often prefer different criteria, thus providing different perspectives on the region and its issues. If all criteria were met, the informational content and thus even usefulness of the individual portals would rise. Theoretically, this would lead to a "content compatibility" of individual solutions, which would ultimately bring profit to users and consequently the visitors of their respective regions.
Apple's Marketing
Prokůpek, Ondřej ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
The theme of the thesis is the analysis of Apple's marketing tools. The main goal is to find out why the company sells their products in current quantity. The first part contains the theory of history and also contains current economic statistics. The next chapter demonstrates differences in the management of the company compared to other companies in the competitive environment. The last theoretical part describes main competitors in the market. The practical part via using the questionnaire finds out whether the theoretical knowledges are similar to practical data obtained in field research and online.
Digital Photography for regional development support
Muchová, Eliška ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
This bachelors thesis focuses on the topic of digital photography and concepts that are equally important when we use it. The main goal is to define digital photography as a means for recording regional events as well as quality assessment by the use of different devices. The work is divided into two parts, theoretical and practical. The first part consists of processed literature review on the topic of digital photography and concepts that users must know when using it: aperture, shutter, exposure, white balance, sensitivity and last histogram. The practical part of this thesis makes a comparison of image quality of chosen regional event, for which was selected municipal prom. Photos are compared using three different devices: digital SLR camera, smartphone and photo booth. The work is finally focused on sharing images on selected social network.
Apple's Marketing
Smirnova, Tatyana ; Havlíček, Zdeněk (advisor) ; Hřebejková, Jana (referee)
The topic of this bachelor's diploma work is examine the Apple Company marketing. The main aim of the work is analysis and characteristic of Apple Company marketing. The bachelor's diploma work consists of some parts. The first part describes the Apple Company and on the basis of studying recommended and professional literature marketing and marketing strategies terms were explained. The second part is devoted to marketing activities of Apple Company, detailed marketing mix 4P of Apple Company and creating SWOT analysis. The third part describes comparative analysis of iPhones cellphones against Samsung. And in the end is given answer why Apple is with it all positive factors, huge capitalization, successful marketing and advertising is losing its position on the market. What is the reason? How Apple can fight against it and does Apple make attempts to fix it or leave it without changes? Apple's position is estimated by using different indexes in the forms of graphs, sales and etc., which confirm the losing of competitive ability of Apple Company.
Developing application - Android vs. iOS
Kural, Pavel ; Havlíček, Zdeněk (advisor) ; Stočes, Michal (referee)
The Bachelor thesis on the topic Developing application Android platform vs. iOS platform is about platforms Android and iOS in general, it characterizes its elements, basic structure, evolution, security and the typical programming language. The theoretical part of Bachelor thesis is based on a literature review and use to penetrate to the issue of developing application. The practical part of thesis is about creating demo version application in Android studio development studio for Android operating system and about the creating same one in Xcode development studio for iOS operating system. Based on the practical part, Android Studio and Xcode will be compared by Saaty method.

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