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Brand Name, Creating and Evaluating
Hudcová, Lucia ; Pernica,, Martin (referee) ; Hanušová, Helena (advisor)
This bachelor thesis is focused on brand name, its creating and evaluating. In the theoretical section it explains the concept of branding and it formulates the methods and procedures in the process of creation and brand valuation. The thesis is also focused on the role of brands in the formulation of institutional marketing strategies. The practical section contains an analysis of the current state and brand analysis of NetWings solutions s.r.o. The goal of this bachelor thesis is to propose additional procedures in the process of maintaining and brand valuation.
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Creation of Interdepartmental Directions in a Selected Firm
Rulíšková, Pavla ; Ing.František Janáč (referee) ; Hanušová, Helena (advisor)
The bachelor´s thesis is focused on problems of internal direction by creating accounting procedure. In introduction is analysis of problems connection with design directions and with problems of stocktaking. Next part of this thesis is focused on design of suitable internal direction for stocktaking for chosen company. The aim of this thesis is design suitable direction, which will be suitable for requirements of company by internal of possession and by stocktaking of property.
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Portfolio Optimization Using Genetic Algorithm
Kuruc, Igor ; Hanušová, Helena (referee) ; Chvátalová, Zuzana (advisor)
This bachelor's thesis focuses on using knowledge of portfolio theory and methods of soft computing. Theoretical backgroung is provided by postmodern portfolio theory and genetic algorithms. The purpose of aplicational section is maximizing risk-return measure. The result is optimized portfolio based on required properties. All calculation are made in Matlab software
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Analysis of Selected Company by Using the Selective Methods
Nossková, Barbora ; Kvapilová, Pavla (referee) ; Hanušová, Helena (advisor)
The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.
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Internal Guidelines of the Selected Company
Kratochvilová, Lenka ; Ing.František Janáč (referee) ; Hanušová, Helena (advisor)
The diploma thesis deals with problems of internal directives in the company VARS BRNO a. s. It mainly focuses on directives related to assets and records, inventory plan evidence of foreign exchange and currency operations, providing travel expenses and the use of official vehicles. The goal of the thesis is to update directives specific internal directives, which will abide by current valid legislation and regulations and which defines and specifies the same procedures for methods of performance directives above.
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Costing in the the Condition of the Company
Kubeš, Michal ; Ing. Roman Hruška. (referee) ; Hanušová, Helena (advisor)
The master’s thesis is focused to analysis of current conditions of calculations and calculation system of company. The analysis are basis for finding and resolving of problematic sections. The introduction of theoretical basis of cost accounting and calculations is included to first part of the thesis. The second part analyzes of current situation of company and describes relevant processes. The wording of proposals and recommendations for problematic sections, which have been detected by analysis, are included to final part.
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Analysis of Economy for Selected Municipalities
Ševčíková, Markéta ; MVDr.František Václavík (referee) ; Hanušová, Helena (advisor)
This master’s thesis deals with the evaluation of quality of life in Machová. Needs of inhabitants are detected with the help of a questionnaire survey. Partial target is to analyze the economy of selected municipality. The work is divided into three sections. The first section describes the theory of municipal budget and the issue of internal and external environment of Machová. In the second, analytical part of the thesis is presented selected municipality, an analysis of its financial performance for the past seven years and SLEPTE and SWOT analysis. In the third, the proposal part is a questionnaire survey of citizens' satisfaction. The results of the questionnaire and results of analysis is used to formulate proposals to improve the quality of life in Machová and to improve its economy situation.
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Analysis of the Selected Firm
Košťál, Karel ; Janáč, František (referee) ; Hanušová, Helena (advisor)
This Master’s Thesis is analyzing the FINO-trade company, relations with it’s branch surroundings and it’s working processes. It is based on easy analytical tools, which is SLEPTE analysis, SWOT analysis, Porter’s five forces model and Kralicek’s QUICKTEST. The ambition is to propose an arrangement to grow and fix it’s market position.
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