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Analysis of the Selected Firm
Válek, Petr ; Mátl, Roman (referee) ; Hanušová, Helena (advisor)
The diploma thesis aims at analyzing Miss Claire Ltd., a distributor of perfumes and cosmetic goods. The situation of external and internal environment is described based on Porter Value Chain, indicators of financial analysis, PESTE and SWOT matrix. GE model and BCG matrix serve as complementary tools. All suggested strategies fulfill SMART criteria as well as strategic goal of Miss Claire Ltd, which is achievement of profitability and stabilization of market position.
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Analysis of the Selected Firm
Žahourek, Martin ; Vrbka, Antonín (referee) ; Hanušová, Helena (advisor)
Today, in the hard situation, must organization very carefully observe its economy and plans. The objective of this project is to assess actual situation in Centropen a.s. Tools as finance analysis, fundamental analysis, SLEPTE analysis and Porter analysis are used. Results of these analyses are than processed in SWOT analysis and than compared with SWOT analysis from 2006.
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Bussines Plan
Hanuš, Jan ; Kostoláni, Rastislav (referee) ; Hanušová, Helena (advisor)
My graduation thesis deals with the questions of opening a new youth hostel. The objective of my thesis is to create the company which runs a hostel. The first part contents theoretic introduction to the problems and definitions of the esential concepts. The other part concerns application of the theory of setup new business in practice - processing a business plan and analysis of competition.
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Analysis of the Selected Firm
Štěpánková, Petra ; Kostoláni, Rastislav (referee) ; Hanušová, Helena (advisor)
This diploma thesis includes analysis of the INTERMONT s.r.o. company based on account statements and information given by the firm. It is focusing on an overall review of the firm standing and tries to assess its internal situation and the environment as well. SWOT analysis and Quick test is elaborated in the conditions of the firm. From these points of view proposals improving the firm position are presented.
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Bussines Plan
Carbol, Jaroslav ; Stará, Martina (referee) ; Hanušová, Helena (advisor)
This diploma work is oriented into increating information portal and is including description of activities connected with. The market backround and competition are analyzing there. Work includes processes, which are needed for creation internet information portal.
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