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A comparison of Jaromir Bosak's television commentary and his book football dairies
Holzknecht, Martin ; Halada, Jan (advisor) ; Slanec, Jaroslav (referee)
In this thesis I examine verbal expression of Jaromír Bosák, one of the most recognized commentators of live football matches employed in Czech television. I focus on two international tournaments - FIFA World Cup France 1998 and European championship UEFA Euro 2012 Poland-Ukraine. Afterwards I analyze Bosák's football diaries, which he creates during such tournaments and they are named Jaromír Bosák's French diary and Jaromír Bosák's football diary from Poland and Ukraine. Based on linguistic definition of distinction between verbal and written expression I get some of the primary premises. They are examined and compared with real situation in Bosák's books and commentary. As a result we may consider how much are said linguistic definitions applicable on whichever expression. After that I take a swift look on Bosák's television commentary in a different way and try to determine the main elements, which he had evolved during the fourteen examined years. In purpose of understanding all coherency in this subject this thesis contains a profile of Jaromír Bosák, list of basic differences between the language of spoken and written text as well as theoretical description of sport commentary as a genre.
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Analysis of the marketing communication Autumn Book Fair in Havlíčkův Brod from 1991 to the present
Karbanová, Petra ; Halada, Jan (advisor) ; Orban, Karol (referee)
The bachelor's thesis "Analysis of the development marketing communication Autumn Book Fair in Havlíčkův Brod from 1991 to the present" deal with the second biggest book fair in the Czech Republic. The aim of the thesis is to chart the development of step by step building the fair as a platform, where authors, publishers, but also artists, readers and children meet every year. On the one hand the thesis is focused on analysis of the history development of marketing communication; on the other hand there was made a survey, which reflects the current situation of the fair. Based on the results of the survey was proposed the recommendations to reform communication of the fair and simultaneously new ways of communications with public.
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Star - sport magazine of the first czechoslovak republic
Hoffmann, Martin ; Lukšů, David (advisor) ; Halada, Jan (referee)
This bachelor thesis aims to illuminate evolution of sports illustrated magazine Star, which was published in years 1926-1938 in Czech publishing house Melantrich. Magazine Star was also used to illuminate the situation of Czech sports journalism in 1920' and 1930'. Thesis describes the very beginning of Star and also clarifies its extinction right before signing of the Munich Agreement by Great Britain, France, Germany and Italy. It also focuses on sports journalists, who had the main impact on this magazine, and several important Czech and world famous athletes, whose articles were published in STAR. Paper also presents political a social environment in Czechoslovak republic after WWI and describes the state of Czech sports journalism in main newspapers. All published issues of Star were analysed to get information to write this thesis, as well as many years of Czech newspapers České slovo, Národní listy, Lidové noviny a Rudé právo and several other books. The findings from this research show a complex view of sports illustrated magazine Star and offer insights into history of Czech sports journalism.
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Musical as a Marketing Product
Vágnerová, Tereza Aster ; Dolanský, Pavel (advisor) ; Halada, Jan (referee)
The bachelor thesis "Musicals As a Marketing Product" is dedicated to marketing communication in the field of musical-dramatic arts. It provides a description of marketing communication in the licensed musical "Les Misérables", produced by the GOJA agency. "Les Misérables", in terms of marketing and ticket sales, is a musical phenomenon in the Czech Republic. The purpose of this work is to characterize marketing communication of musical-dramatic arts and furthermore, to describe the marketing specifics of the Czech musical environment through the application of theoretical knowledge. It will also give a detailed description of marketing communication in musical-dramatic arts which is then analyzed and evaluated. At the end of the study it provides possible recommendations and suggested changes to make marketing communication of musical arts more efficient.
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Communication activities of music festival Rock for People between 2007-2012
Majerová, Marie ; Halada, Jan (advisor) ; Orban, Karol (referee)
Communication activities of the music festival Rock for People between 2007-2012 bachelor thesis in the first part introduces festival Rock for People, focusing on the development from 1995 to present including important changes that had an impact on the present form of the festival. Second part includes detailed analysis of different communication channels and appropriate theory to the topic. Online communication covers the most comprehensive part. Communication activities of Rock for People are compared with the communication of identified competition in the third part. The final part summarises the thesis and results of previous comparison. The thesis includes appropriate image attachment.
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Comparism of the Media Portrayal of the Karel Svoboda's death in Mladá fronta DNES and Blesk
Dernerová, Žaneta ; Halada, Jan (advisor) ; Osvaldová, Barbora (referee)
This paper focuses on the medial image of the Czech pop music composer Karel Svoboda's death. It aims at comparing how this event was reported the so-called serious-minded newspapers and tabloids and finding out if the reporting was compatible with the newspapers' profile. The daily Mlada Fronta DNES was chosen as the representative of a serious-minded newspaper, and Blesk as the representative of tabloids. The composer's suicide filled pages of the newspapers weeks after his death. Karel Svoboda committed suicide in January 2007, thus the whole year is analysed. However, the period of three months after Svoboda's death is analysed in the most detail. Due to an intense medial attention, high popularity of Karel Svoboda, and the case of stolen pictures from the suicide scene, media are referring about the event to-date. Event though the period from the early 2008 to the present day (March 31st, 2014) is not particularly important, is also paid attention, albeit marginally. Only print versions of the newspapers are analysed (not internet versions.) Quantitative approach deals with the frequency of reporting of Karel Svoboda's death, qualitative approach pays attention to using language means, particular expressions, and mutual difference of the newspapers. Furthermore, rate of relevance, way of reporting, and...
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Communication of film tourism in Prague 2000-2013
Syslová, Kateřina ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The main aim of my thesis was to introduce filmmaking as a possible source of motivation for inbound tourism capital of Prague. My work deals with foreign film tourism in Prague and its development between the years 2000 - 2013. It defines the concept and outlines the history of this phenomenon in the sociological context. I support the theory with several practical world, Czech and Prague's examples. Furthermore I name and describe the institutions which are necessary in communication with foreign film productions. I also present their activities targeted at foreign producers and directors. Then I explain how the basic norms reflect the law. On the development of film production in the Czech Republic, particularly on the decline of interest in the years 2006 - 2010, I demonstrate the importance of such standards. I also describe the world and Czech examples of marketing communications targeted at film tourists. Campaigns are divided according to the type of media that the destination marketing organizations use. My work also contains British research that I apply to film tourism in Prague. Briefly I deal with change that has occurred in this industry after the advent of modern technologies and new media. That affects audio-visual production and its consumption. At the end of my work I present...
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Czech media's influence on the book market in 2012
Novák, Vít ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In the introduction of this study I set out the current state of the Czech book market, how it operates, and the results Czech publishers. I also try to find answers to questions about various ethical and moral dilemmas, both in literature and in-person interviews with experts on the topic. The aim is to determine how significant Czech newspapers influenced the book market in 2012. For this I decided to use the analysis of media content, which is firstly explained and followed by a description and comment on the results. Then I will try to show the influence of the media on the book market using the experiment.
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A critical reflection of contemporary Czech literature with a nostalgic return to the era of normalization
Szajter, Radomír ; Čeňková, Jana (advisor) ; Halada, Jan (referee)
This bachelor thesis A critical reflection of contemporary Czech literature with a nostalgic return to the era of normalization aims to define a common course in contemporary Czech literature after year 1989 using an examples of three authors: Petr Šabach, Michal Viewegh and Jaroslav Rudiš as representatives of certain generation of authors. The chapter which aims to define the phenomenon of nostalgic return precedes the own analysis of critical acclaim of their books. The comparative analysis was set to examine both the books and critical acclaim. Main goal of this thesis is to find common patterns of nostalgic return and to explain why is this phenomenon so successful with its audience. This thesis is based especially on comparation of critical acclaim and the work itself including a description of socially-cultural context of that era.
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Media image of fans culture in Gambrinus liga stadiums in season 2013/2014
Michovský, Václav ; Halada, Jan (advisor) ; Trunečka, Ondřej (referee)
This Bachelor's thesis aims to describe the media image of fans culture in Czech football stadiums in season 2013/2014. Many events happened in this particular season of Gambrinus League that then turned attention of media, the Czech Football Association and the general public to hooliganism. Especially, it was the disturbance during the half-time break of Baník Ostrava vs Sparta Prague match. After the match, the Czech Football Association decided to follow safety standards strictly and told the referees to interrupt matches when vulgar chants or offensive banners appear. However, this attitude of the Czech Football Association made football fans even more angry and tension in the stands escalated. This brought three other significant affairs, which this paper includes - the Prague derby between Sparta and Slavia, Teplice vs Sparta match and the Česká pošta Cup Final. The research is based on the observations from the following media: Mladá fronta DNES, the most read Czech broadsheet, and Sport - the only Czech daily newspaper focused solely on sport.
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