National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Irrationality in purchasing behaviour
HERMANOVÁ, Eliška
The aim of the work titled ?Irrationality in shopping behavior" was to realize several experiments aimed to confirm the irrationality in the shopping behavior and then make cross-cultural comparisons. To allow the comparison of results, were selected experiments already performed by Dan Ariely with American students. During the works were progressively evaluated predetermined hypotheses.

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3 HEŘMANOVÁ, Eva
3 Hermanová, Eva
3 Heřmanová, Eva
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