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Exploring YouTuber Popularity: A Quantitative Analysis of Communication Styles among Black Beauty YouTubers with Varying Follower Counts
Wang, Qiufei ; Hájek, Martin (advisor) ; Sedláček, Jakub (referee)
This research aims to investigate whether there are differences in the communication styles among black beauty vloggers with different popularity. Specifically, the study intends to examine the possible differences using the first five elements of Dell Hymes's SPEAKING model, including setting and scene, participants, ends, act sequence and key. The findings suggest that there are no notable distinctions between black beauty vloggers in terms of the setting and scene, the number of participants in the vlogs, and their sequence of intro- discussion-outro. But unfortunately, the differences in the usage frequency of black-related terms, the presence of black-related purposes, and the overall tone are still inconclusive as the results from the Advanced and Beginner groups are contradictory. As no conclusive results were found to support the existence of differences in these three aspects among black beauty vloggers with varying follower counts, the study argues that vloggers with varying audience sizes have mostly the same communication styles.
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Digital Discourse Analysis of Posthumanism in Open Access Academia
Sen, Shivam ; Hájek, Martin (advisor) ; Sedláček, Jakub (referee)
Digital Discourse Analysis of Posthumanism in Open Access Academia Abstract In light of Human actions leading to an earth wide ecological breakdown it is importance to reflect upon the construction of the notion of 'Human' and how people's ideas of 'their being' is evolving and changing. At the same time, there has been a recent emergence of the term 'Posthuman' in academic literature. In a very general form, the term is implying something that is after 'human'. However, due to its newness it is yet ambiguous. Thus, this paper conducts a digital discourse analysis to identify the different senses of the term as used in open access academia, investigates the other important objects in the discursive sphere and describe the power configuration in the discursive sphere. Findings suggests three major senses of the term, (1) 'Posthuman processes'. (2) 'Posthuman beings' and (3) 'Posthuman perspectives'. Salience of 'novel socio- technical processes', 'human enhancement technologies' and 'new perspectives of beings' is found in the discursive sphere. Further, influential or powerful authors and ideas in the sphere are also identified.
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Reality Show Survivor: Competition, or Conflict?
Blažek, Jakub ; Hájek, Martin (advisor) ; Kolomoiets, Maksym (referee)
This thesis examines competition and conflict in the reality show Survivor. Its goal is to find out to what extent there are competitive and conflicting situations in the show, how they intertwine with each other, and how does this impact the final form of the show. In relation to this, the work also examines to what extent these interactions take place spontaneously, and to what extent they are constructed by the production of the show. It draws on academic literature on competition, conflict, and reality show, in order to backup the research with suitable theory. The research itself is done through the transcription of episodes of the reality show Survivor, which is then subjected to textual and contextual analysis. This enables subsequent interpretation of the findings. This interpretation shows that both competition and conflict have a central role in the show, and at the same time they are greatly interconnected. There is a lot of emphasis on competition in the show, which is especially noticeable during the challenges, where two tribes compete against each other. These challenges are bounded by rules, and they also offer a goal for which both tribes compete. To achieve this goal, it is neccessary to overcome the opponent's tribe. These situations are completely constructed by the production...
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Crime and Punishment in Television News
Háková, Lucie ; Hájek, Martin (advisor)
The thesis deals with the media representation of crime and crime news as a specific image of reality. The aim of the thesis was to analyse the role of the media in the process of defining crime as one of the risks in contemporary risk society and the part of the media portrayal of crime which plays in the process of legitimising appropriate ways to manage these risks. The study attempted to clarify the way in which the topic of crime as an agenda of the news media operates, how criminal risk is constructed through the media in contemporary society, and how it is understood by the public. The media construction of crime risk was examined in three different ways. A quantitative content analysis of television crime news focused on describing the characteristics of crime news in general and the specific differences between public television and commercial television news. By analysing the media representation of crime types, specific crimes, crime news actors and punishments, the differences in the media construction of crime risk between the two types of news coverage were highlighted. A qualitative content analysis of the media representation of probation, using a specific example, showed how the topic of probation is reflected in the Czech media space and focused on how to thematise crime risk in...
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Crime and Punishment in Television News
Háková, Lucie ; Hájek, Martin (advisor) ; Buriánek, Jiří (referee) ; Lubelcová, Gabriela (referee)
The thesis deals with the media representation of crime and crime news as a specific image of reality. The aim of the thesis was to analyse the role of the media in the process of defining crime as one of the risks in contemporary risk society and the part of the media portrayal of crime which plays in the process of legitimising appropriate ways to manage these risks. The study attempted to clarify the way in which the topic of crime as an agenda of the news media operates, how criminal risk is constructed through the media in contemporary society, and how it is understood by the public. The media construction of crime risk was examined in three different ways. A quantitative content analysis of television crime news focused on describing the characteristics of crime news in general and the specific differences between public television and commercial television news. By analysing the media representation of crime types, specific crimes, crime news actors and punishments, the differences in the media construction of crime risk between the two types of news coverage were highlighted. A qualitative content analysis of the media representation of probation, using a specific example, showed how the topic of probation is reflected in the Czech media space and focused on how to thematise crime risk in...
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Difussion of Bitcoin in the Czech republic: The relation of innovation attributes on the innovation-decision process.
Havrland, Ladislav ; Remr, Jiří (advisor) ; Hájek, Martin (referee)
Bitcoin is a topic that affects almost the entire adult population of the Czech Republic that has an Internet connection. Almost every Czech is familiar with Bitcoin online and two-thirds of them spontaneously remember it. Bitcoin ownership was declared by 17% of respondents. Other cryptocurrencies in the Czech environment lag significantly behind in terms of key indicators. The relationship between Bitcoin attributes and the decision making process is statistically significant. Contrary to the original assumption that the attributes of Bitcoin would be the independent variable, the correlation analysis revealed that aspects of the decision-making process were the independent variable. It must be added that this result needs to be taken in the context of data measurement. The measured data shows that in the attitude and confirmation phase of the decision- making process, the relationship with the attributes of Bitcoin is positive. In stages, people perceive the attributes of Bitocin as simple and see in it the advantages that they can use. In the stages of knowledge, decision and application, the association with the attributes of Bitcoin is rather negative. At those stages, Bitcoin is difficult for people to grasp or where I don't see a use for them. Thus, the stages of awareness, decision and application...
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Representational Roleplay in a Virtual World: Applying Dramaturgical Analysis to World of Warcraft
Špán, Adam ; Hájek, Martin (advisor) ; Kabele, Jiří (referee)
This thesis explores the possibilities of applying dramaturgical analysis to the virtual world of the computer game World of Warcraft. In this virtual world, some players engage in so-called representational roleplay. This is a complex social activity that entails a number of specific rules and practices. The aim of this thesis was to test the applicability of four different dramaturgical concepts (character, regions, scene, and exhibition) to actors' performances in the virtual world. The findings of this thesis are based on several months of ethnographic research and 16 semi-structured interviews. Analysis of these data revealed a number of similarities and a high degree of applicability of dramaturgical sociology to representational roleplay in the virtual world of World of Warcraft. The various dramaturgical metaphors were further extended to include new concepts in the context of the virtual world. These include the "character flaw" which consists of rejecting the consequences of fateful moments, "always IC" roleplayers who ignore the existence of a back region, the "immersive march" which describes the dramatic transitions between scenes, and the "exhibition with a passive curator" which reflects the distinctiveness of the curator in the virtual world.
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