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Measuring of Corporate Social Responsibility in Selected Company
Skryjová, Jana ; Gurská, Sylvie (referee) ; Černohorská, Lenka (advisor)
Master Thesis deals with the Corporate Social Responsibility concept (CSR). This thesis is divided into theoretical and practical part. The theoretical part is engaged in explaining basic knowledge, also evolution of the corporate social responsibility concept in historical context and company activities in the economic, environmental and social area. The object of practical part, is to analyse and measure reports on corporate social responsibility according to the GRI Guidelines.
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Zájmové profesní organizace ve vinohradnictví a vinařství ČR
Gurská, Sylvie
This dissertation thesis deals with interest organizations in viniculture. The thesis focuses mainly on the Czech winegrowers association. The main aim of the thesis was, on the basis of activity analysis of Czech winegrowers association, its comparison with other organizations abroad, questionnaire survey among the members of the association, and considering the threats, opportunities, strengths and weaknesses, to suggest recommendations for the future action in the branch of viniculture in the Czech Republic. Recommendations for Czech winegrowers association include e.g. informing consumers and general public about the quality of wine, gaining statistical data, establishing workgroups for particular activities, providing advisory service, performing activities to improve the trust in the organization, dividing the association into sub-associations for particular sub-regions or closer cooperation with universities and secondary schools rather than with marketing agencies. Some suggestions can be generalized for other interest organizations not just in the viniculture branch.
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Measuring of Corporate Social Responsibility in Selected Company
Skryjová, Jana ; Gurská, Sylvie (referee) ; Černohorská, Lenka (advisor)
Master Thesis deals with the Corporate Social Responsibility concept (CSR). This thesis is divided into theoretical and practical part. The theoretical part is engaged in explaining basic knowledge, also evolution of the corporate social responsibility concept in historical context and company activities in the economic, environmental and social area. The object of practical part, is to analyse and measure reports on corporate social responsibility according to the GRI Guidelines.
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